Small but tech Target the business for scalable printing and managed services, highlighting cost-effective equipment leases and maintenance plans suitable for a single to very small team.

Digital efficiency Sell cloud-based print management, secure access, and cloud workflows leveraging their AWS and Cloudflare footprint to reduce on-site hardware, improve security, and streamline operations.

Growth readiness Position upgrades or expansions as they scale from 0-1 to team sizes that require higher-volume printers, multifunction devices, and support contracts aligned with mid-market service levels.

Security focus Emphasize secure printing, bot management, and data protection features to align with their current tech stack and potential compliance needs for document handling.

Competitive parallels Benchmark against mid-market players in printing services and managed print, offering bundled hardware, software, and financing options to capture potential share as they grow.