Leadership Transformation Authentic Edge targets small to mid-size organizations seeking practical leadership development and coaching, presenting a clear upsell path to expand from individual coaching to leadership labs and ongoing Leader of Leaders memberships.

Proven Methodology Leverage the ShiftPositive360 feedback framework and bite-sized, daily-applicable leadership tools to appeal to clients seeking measurable behavior change and quick wins, enabling cross-sell into broader coaching programs and team development.

Tech Enabled Utilize a lightweight tech stack (Calendly, Squarespace, Google Workspace, Wistia) to offer scalable coaching services, enabling easy onboarding for new clients and potential expansion into asynchronous or hybrid coaching formats.

Targeted Sectors Focus on small to mid-size organizations that need leadership capability building; align with firms where executive coaching can drive faster adoption of leadership practices, creating opportunities with HR and L&D budgets.

Revenue Growth Current revenue range indicates potential for scalable upsell into group leadership programs and ongoing memberships, with an emphasis on expanding client base beyond a single engagement to build recurring revenue streams.