Insights

Leadership Change Auto-Wares recently appointed a new CEO, Travis Springsteen, with a leadership transition from president and CEO to executive chairman. This signals potential openness to strategic initiatives, partnerships, and new supplier relationships that can be leveraged for expanded product programs and innovative collaborations.

Strong Aftermarket Focus As a long-standing automotive aftermarket distributor with multiple specialized units (battery, OE parts, auto paint, tools, and performance), Auto-Wares presents multiple cross-sell opportunities across its diverse product families to deepen wallet share among existing customers.

Strategic Partnerships Recent collaborations with Repairify and asTech for remote diagnostics and repair solutions indicate a willingness to invest in advanced tech-enabled services. This creates entry points for value-added service bundles, diagnostic tools, and training programs for repair shops and fleet customers.

Growth Through Events Active participation in industry events such as WIAC and Tech Expo, plus supplier awards programs, suggests a company culture engaged with industry trends and potential for co-marketing, reseller programs, and pilot initiatives with new suppliers and technology partners.

Mid-Market Scale Revenue is in the mid-market range with substantial headcount and a broad distribution footprint. This presents opportunities for scalable distribution agreements, fleet and commercial purchasing programs, and tiered pricing or incentive structures tailored to regional distributors and repair networks.

Similar companies to Auto-Wares Group of Companies

Auto-Wares Group of Companies Tech Stack

Auto-Wares Group of Companies uses 8 technology products and services including Paycom, Adobe Creative Cloud, WordPress, and more. Explore Auto-Wares Group of Companies's tech stack below.

Media & News

Auto-Wares Group of Companies's Email Address Formats

Auto-Wares Group of Companies uses at least 4 email formats:
Auto-Wares Group of Companies Email FormatsExamplePercentage
FLast@autowares.comJDoe@autowares.com
58%
FirstL@autowares.comJohnD@autowares.com
24%
Last@autowares.comDoe@autowares.com
9%
FirstLast@autowares.comJohnDoe@autowares.com
9%

Frequently Asked Questions

What is Auto-Wares Group of Companies's phone number?

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You can contact Auto-Wares Group of Companies's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Auto-Wares Group of Companies's official website and social media links?

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Auto-Wares Group of Companies's official website is autowares.com and has social profiles on LinkedIn.

How much revenue does Auto-Wares Group of Companies generate?

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As of August 2026, Auto-Wares Group of Companies's annual revenue is estimated to be $250M - $500M.

What is Auto-Wares Group of Companies's NAICS code?

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Auto-Wares Group of Companies's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Auto-Wares Group of Companies have currently?

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As of August 2026, Auto-Wares Group of Companies has approximately 329 employees across 5 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: S. C., Vice President - Store Development And Advertising: J. S. and President: P. V. Explore Auto-Wares Group of Companies's employee directory with LeadIQ.

What industry does Auto-Wares Group of Companies belong to?

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Auto-Wares Group of Companies operates in the Motor Vehicle Manufacturing industry.

What technology does Auto-Wares Group of Companies use?

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Auto-Wares Group of Companies's tech stack includes Paycom, Adobe Creative Cloud, WordPress, Zendesk, Mailchimp, Microsoft 365, Heap and Cisco.

What is Auto-Wares Group of Companies's email format?

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Auto-Wares Group of Companies's email format typically follows the pattern of FLast@autowares.com. Find more Auto-Wares Group of Companies email formats with LeadIQ.

When was Auto-Wares Group of Companies founded?

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Auto-Wares Group of Companies was founded in 1976.
Auto-Wares Group of Companies logo

Auto-Wares Group of Companies

Motor Vehicle ManufacturingMichigan, United States201-500 Employees

Auto-Wares Group of Companies operates in the automotive parts distribution space. Based in Grand Rapids, Michigan, the group has offered a full range of automotive parts since 1976, organized as a collection of specialized companies that emphasize inventory management, product knowledge, and program support.

Its network includes Battery Specialists, Foreign Parts Specialists, Auto Paint, Auto Performance, Auto-Wares Tool Company, AWI-OE, and other units, illustrating a breadth of offerings across batteries, OE-quality replacement parts, paints, tools, and related equipment. The group serves automotive aftermarket customers such as repair shops and distributors, providing access to parts and services tailored to each segment. Recent leadership changes include the appointment of Travis Springsteen as chief executive officer in January 2026, with Todd Leimenstoll transitioning to executive chairman.

Section iconCompany Overview

Phone number
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1976
Employees
201-500

Section iconFunding & Financials

  • $250M - $500M

    Auto-Wares Group of Companies's revenue is estimated to be in the range of $250M - $500M

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