Target Market Expansion Avanan’s cloud-native API-driven email security platform is highly compatible with organizations utilizing Microsoft 365, Google Workspace, and other collaboration tools, presenting an opportunity to target large enterprise clients seeking advanced and seamless email security integration.

Growing Market Recognition Being recognized as a Leader in The Forrester Wave and receiving awards for phishing protection highlights Avanan’s competitive edge and credibility, making it a compelling solution for companies prioritizing reputation and robust cybersecurity defenses.

Partnership Opportunities Recent partnerships, such as with GoGenuity, indicate an openness to strategic alliances, which could facilitate joint sales initiatives and broaden reach into niche markets requiring high-security email solutions.

Security and Compliance Focus Avanan’s emphasis on preventing Business Email Compromise, malware, data leakage, and shadow IT aligns well with organizations needing comprehensive, compliance-focused email security, especially in highly regulated industries like finance and healthcare.

Expansion through Innovation Innovative features like Incident Response as a Service and integration with Microsoft Encryption showcase a commitment to evolving security needs, offering upsell opportunities for existing clients seeking advanced threat management and incident response solutions.