Sustainability Focus Avara Foods launched a Sustainable Poultry Roadmap in 2023, demonstrating a strong commitment to environmental responsibility. This sustainability initiative presents a potential sales angle for eco-conscious clients looking to partner with environmentally friendly suppliers.

Market Expansion Despite recent office closures, Avara Foods remains focused on growth and opportunities. Sales teams could explore new partnerships in different regions or markets to capitalize on expansion plans and tap into untapped customer bases.

Technology Integration With a tech stack including DatoCMS, Kentico, and Oracle Fusion, Avara Foods emphasizes technological innovation. Sales professionals can leverage the company's tech-savvy image to attract clients interested in cutting-edge solutions and advanced digital capabilities.

Competitive Positioning As one of the UK's largest food businesses, Avara Foods competes within a robust industry landscape. Sales reps should highlight the company's industry leadership, product quality, and diversified offerings to position Avara Foods as a top choice for prospective clients seeking established and reliable suppliers.

Employee Engagement With a workforce of around 6000 skilled individuals, employee engagement and satisfaction are likely high at Avara Foods. Sales representatives can emphasize the company's positive work culture and dedicated staff to showcase reliability, consistency, and the human touch behind the products, appealing to clients looking for long-term partnerships with stable and motivated suppliers.