Market Leadership As a leading manufacturer of self-adhesive labels and office supplies, Avery Products Corporation has established a strong brand presence across diverse sectors including home, office, and school markets, presenting reliable opportunities for upselling and cross-selling complementary products.

Sustainability Innovation The launch of 30% PCR waste wine labels demonstrates Avery’s commitment to sustainable packaging solutions, appealing to environmentally conscious clients seeking eco-friendly labeling options and open to expanding their sustainable product portfolios.

Digital Engagement With active use of digital tools like Avery Design & Print, Google Analytics, and social media platforms, Avery is well-positioned to target small business and individual consumers who prefer customizable, online printing solutions, offering tailored marketing and sales strategies.

Security Challenges Recent data breaches and ransomware incidents highlight potential vulnerabilities but also underscore the importance of cybersecurity solutions, creating a potential sales avenue in offering security-enhanced products or services to protect client data.

Partnership Opportunities Collaborations with companies like ReciPal and Flush Packaging present avenues for expanding product distribution channels and developing joint marketing initiatives with packaging and small business service providers.