Specialized Industry Focus AXSA Imaging Solutions has a strong presence in the architectural, engineering, and construction (AEC) markets with a specialization in wide format printing. This presents opportunities to tailor marketing efforts and product offerings toward firms in these sectors that require high-quality large-format print, scan, and copy solutions.

Expanding Product Portfolio The company's recent expansion into small format copiers and multi-function printers broadens the potential customer base to include small to medium-sized businesses seeking versatile, cost-effective printing solutions, opening avenues for cross-selling and upselling of compatible products and services.

Color Printing Capabilities With expertise in color printing at competitive costs comparable to black-and-white, AXSA can target creative agencies, design firms, and marketing professionals looking to enhance visual impact without significant cost increases, providing a unique selling proposition for color printing solutions.

Local Market Dominance As one of Central Florida’s largest locally owned providers with nearly two decades of experience, AXSA has established strong regional brand recognition, which can be leveraged to deepen relationships with local businesses and government agencies requiring reliable and expert imaging solutions.

Mid-market Revenue Range With revenue between one million and ten million dollars and a modest employee base, AXSA offers personalized service and expert support. This presents an opportunity to emphasize tailored solutions, responsive service, and flexible financing options appealing to SMBs and niche enterprise clients seeking high-quality imaging equipment.