Expanded product access BA Supply is now a subsidiary of Crescent Electric Supply Company, providing real-time access to over 500,000 products from 600+ vendors, enabling cross-sell opportunities for complementary electrical, automation, and data communications solutions.

Full-line distribution As a full-line distributor of electrical, electronic, automation, and voice data communication products, BA Supply can help customers consolidate vendors and simplify procurement, presenting a single source for diverse project needs.

Industry expertise The company emphasizes knowledgeable staff aligned with specific industries, offering value in consultative selling, tailored product recommendations, and solution-based pitches that resonate with contractor, OEM, and industrial buyers.

Digital and support tooling Investments in Microsoft Advertising, Clarity, AWS, WordPress, Zendesk and analytics indicate strong digital presence and customer service capabilities, enabling targeted outreach, real-time support, and data-driven account engagement.

Growth and scale potential With revenue between $10M-$25M and a broad supplier ecosystem, there are opportunities to upsell higher-value automation, lighting, controls, and data networking solutions to existing mid-market customers and to expand into Crescent Electric Supply’s network.