Boutique Winery Focus Small team (2-10 employees) operating a two-floor tasting room with weekly changing flights, presenting opportunities to upsell memberships, exclusive tastings, and event partnerships to drive repeat visits and higher per-guest spend.

Local Delivery Growth Offer expansion of local delivery and regional shipping programs to capitalize on current shipping capability, targeting corporate gifting, tasting kit subscriptions, and cross-promotions with nearby hospitality and food partners.

Experiential Revenue Leverage the tasting room as a premium experience for corporate groups, team-building events, and private parties, providing structured wine flights, pairing menus, and branded experiences that can be packaged for B2B sales.

Digital storefront upsell Utilize Square Online Store and cart functionality to create limited-edition bundles, club memberships, and seasonal flight combos, driving online orders complementary to in-person visits.

Risk & resilience Recent breach of contract news suggests reputational and legal risk; proactive outreach for risk-mmitigation services, transparent contracts, and solid vendor/partner relationships could stabilize partnerships and open cross-sell opportunities with aligned suppliers and venues.