Insights

Market Expansion Potential Backcountry's recent acquisition by CSC Generation Enterprise indicates a strategic expansion into new consumer markets and international segments, presenting opportunities to offer complementary products and services tailored to these growing markets.

Innovative Brand Platforms The launch of Backcountry Garage as an innovation engine and brand incubator signals an openness to collaborating with emerging brands and startups, creating avenues for partnership and co-branded product development to reach niche customer segments.

Growing Revenue Base With a substantial revenue range of one to ten billion dollars, Backcountry's financial scale suggests high purchasing power and flexibility for strategic partnerships, product placements, and tailored promotional campaigns targeting their broad customer base.

Targeted Customer Engagement Backcountry’s emphasis on passionate outdoor enthusiasts and industry-leading perks indicates an engaged and loyal customer community, ideal for targeted marketing programs, exclusive offers, and experiential marketing initiatives that deepen brand loyalty.

Tech-Driven Insights The company's utilization of advanced analytics and monitoring tools like Tableau and Grafana demonstrates a data-driven approach, providing a platform for offering customized solutions, analytics services, and digital tools that support their operational and marketing strategies.

Backcountry Tech Stack

Backcountry uses 8 technology products and services including Grafana, Tableau, Open Graph, and more. Explore Backcountry's tech stack below.

  • Grafana
    Analytics
  • Tableau
    Business Intelligence
  • Open Graph
    Content Management System
  • Microsoft Excel
    Editors
  • Nagios
    IT Infrastructure & Operations Management
  • macOS
    Operating Systems & Computing Languages
  • PHP
    Programming Languages
  • Spring Framework
    Web Frameworks

Backcountry's Email Address Formats

Backcountry uses at least 2 format(s):
Backcountry Email FormatsExamplePercentage
FLast@backcountry.comJDoe@backcountry.com
81%
First.Last@backcountry.comJohn.Doe@backcountry.com
11%
FiLast@backcountry.comJoDoe@backcountry.com
5%
First@backcountry.comJohn@backcountry.com
3%
First.Last@backcountrycorp.comJohn.Doe@backcountrycorp.com
90%
FLast@backcountrycorp.comJDoe@backcountrycorp.com
10%

Frequently Asked Questions

Where is Backcountry's headquarters located?

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Backcountry's main headquarters is located at 1678 West Redstone Center Drive Suite 210 Park City, Utah 84098 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Backcountry's phone number?

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You can contact Backcountry's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Backcountry's official website and social media links?

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Backcountry's official website is backcountrycorp.com and has social profiles on LinkedInCrunchbase.

How much revenue does Backcountry generate?

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As of April 2026, Backcountry's annual revenue is estimated to be $720M.

What is Backcountry's SIC code NAICS code?

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Backcountry's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 44-45 - Retail Trade.

How many employees does Backcountry have currently?

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As of April 2026, Backcountry has approximately 875 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: C. P.Chief Financial Officer: C. K.Vice President Of Product And Ux: J. T.. Explore Backcountry's employee directory with LeadIQ.

What industry does Backcountry belong to?

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Backcountry operates in the Retail industry.

What technology does Backcountry use?

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Backcountry's tech stack includes GrafanaTableauOpen GraphMicrosoft ExcelNagiosmacOSPHPSpring Framework.

What is Backcountry's email format?

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Backcountry's email format typically follows the pattern of FLast@backcountry.com. Find more Backcountry email formats with LeadIQ.

When was Backcountry founded?

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Backcountry was founded in 1996.

Backcountry

RetailUtah, United States501-1000 Employees

Backcountry.com began in 1996 with two guys, a stack of avalanche beacons, and a garage in Park City, Utah. Our roots were humble, and we've grown since then, but our vision is still clear: to provide the best outdoor gear—and to be the best at doing it.

We have deep roots in Utah, and we thrive on the trails and in the mountains surrounding Park City. Our corporate headquarters sits just north of old town Park City and within a quick pedal or a few footsteps of the Wasatch mountains. You can also find us playing at our other company locations in Salt Lake City, UT, Christiansburg, VA, Portland, OR, and Costa Rica.

Aside from our flagship site, Backcountry.com, we operate three other specialty e-tailers (Competitive Cyclist and Motosport) as well as two flash sales sites (Steep & Cheap and Whiskey Militia).

At Backcountry, we value your passions just as much as your work. Much in the way that we seek out the highest performing gear on the planet, we hire the most knowledgeable and experienced employees in the industry.

We offer industry-leading perks to reward a job well done. From a gear discount nearly too-good-to-believe,  to boundless opportunities for workday recreation, a flexible time off policy, casual dress code, reimbursement for carpooling, and a killer lineup of local events, the list of perks is nearly endless. In addition to offering industry-leading perks, we have big-company benefits like medical, dental, vision, and disability & life insurance, paid maternity & paternity leave, and 401(k) matching to keep your family healthy and happy.

Check out our job listings: http://www.backcountrycorp.com/#work

Section iconCompany Overview

Headquarters
1678 West Redstone Center Drive Suite 210 Park City, Utah 84098 United States
Phone number
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
44-45 - Retail Trade
Founded
1996
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Backcountry's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Backcountry's revenue is estimated to be in the range of $1B$10B

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