Small business focus Target small businesses and home offices in southeast Wisconsin and northeast Illinois with bundled IT services, emphasizing data protection, disaster recovery, and affordable hardware/software sales to address growing cybersecurity and continuity concerns.

Comprehensive IT services Offer end-to-end network implementations from servers to workstations, including cabling and hardware, enabling upsell from basic support to full infrastructure projects for SMBs undergoing digitization or office expansion.

Disaster recovery emphasis Position resilience services as a core differentiator by highlighting backup, recovery planning, and business continuity testing to appeal to SMBs seeking minimal downtime and regulatory compliance.

Tech stack leverage Leverage familiarity with common technologies (WordPress, PHP, Node.js, Socket.io, jQuery) to target SMBs using these platforms, offering migration, optimization, and security hardening as add-on services.

Revenue growth path Capitalize on a <$1M revenue footprint by offering bundled maintenance plans, recurring NOC and monitoring, and proactive IT support to create stable recurring revenue while expanding service reach in the Midwest market.