Strategic Partnerships Explore collaborative opportunities with Xcel Brands for exclusive capsule collections and cross-brand marketing to boost visibility and drive higher-end bag sales through co-branded campaigns.

Award Driven Demand Leverage recent Circana Growth Driver Award recognition for the Soho Backpack to accelerate editorials, retailer placements, and performance-based incentives with retailers seeking award-winning accessories.

Charitable Positioning capitalize on ongoing charitable initiatives and partnerships (Pride collection, Dress for Success collaboration) to target retailers and buyers who emphasize social impact and cause marketing in their assortments.

Nimble Growth With a mid-market revenue profile and lean team, position Baggallini for wholesale expansions into mid-tier department stores and specialty shops that value functional, organized bags with durable nylon features.

Tech & Trust Highlight the brand’s ecommerce and trust signals (reviews, recaptcha, optimized storefront, reliable shipping via FedEx) to reduce buyer friction and partner with retailers prioritizing seamless omnichannel and dependable fulfillment.