Diversified Product Offering Baker & Taylor offers a comprehensive range of products and services for academic and public libraries, including print, movies, music, digital downloadable content, and children's publishing programs. This diverse portfolio presents cross-selling opportunities to cater to various library needs.

Tech-Savvy Solutions By utilizing technologies like Google Analytics, Lightbox, and Microsoft ASP.NET, Baker & Taylor demonstrates a commitment to innovation. Leveraging these tech tools can attract tech-savvy libraries looking for modern solutions, presenting a competitive edge in sales.

Strategic Partnerships for Growth Recent collaborations with organizations like Drucker showcase Baker & Taylor's strategic focus on expansion. Leveraging partnerships in the education sector can provide avenues for joint sales efforts, tapping into new market segments and driving revenue growth.

Empowering Libraries with ESP The introduction of ESP, a machine learning technology, empowers libraries to enhance their collection development workflows. Highlighting how ESP can streamline operations and enhance user experience can be a compelling sales pitch to libraries seeking efficiency and modernization.

Industry Recognition and Leadership With a presence in the library industry for over 190 years and key personnel like Cully, a seasoned industry professional, Baker & Taylor exudes credibility and experience. Leveraging this long-standing reputation and leadership can bolster trust in sales interactions and open doors to new opportunities.