Barbados Tourism Marketing Inc.

Travel ArrangementsSaint Thomas, Barbados51-200 Employees

Barbados Tourism Marketing Inc. (BTMI) is a Barbados-based organization focused on promoting and facilitating the development of the island's tourism sector. It designs and implements marketing strategies to effectively promote Barbados as a tourist destination, and it supports the provision of adequate air and sea passenger transport while encouraging amenities that enhance visitor enjoyment. Based in Saint Thomas, Barbados, the organization operates within the travel arrangements field and uses market intelligence to inform industry needs. Its primary customers are tourism industry participants and partners aiming to attract international travelers, with collaboration across its workforce and stakeholders to raise Barbados' profile. In April 2025, a partnership involving Visit Barbados and the Bluenose Marathon was announced to promote Barbados and offer a tropical racecation, illustrating BTMI's engagement with external partners to broaden its reach.

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