Insights

Growing International Partnerships BTMI has established strategic alliances with notable global organizations such as the PGA Tour, Dnata Travel Group, and Bluenose Marathon, indicating active efforts to attract diverse markets and sports or event tourism. Leveraging these relationships could present opportunities to expand offerings tailored to international sports, event tourism, and regional travel packages.

Awards and Recognition Recent accolades like 'Best Winter Sun Destination' and top green destination awards position Barbados as a premium and eco-friendly travel destination. These achievements can be utilized to develop marketing campaigns targeting eco-conscious travelers and luxury markets, opening avenues for high-value tourism packages and sustainable travel initiatives.

Digital Engagement and Tech Stack BTMI utilizes a modern digital platform with tools such as Cloudflare, jQuery UI, and integration with social media, indicating proficiency in online marketing and customer engagement. This technological capacity suggests opportunities to enhance digital marketing services, virtual tourism experiences, or targeted advertising to reach tech-savvy audiences.

Stable Financial Base With an estimated revenue range of $100M to $250M, BTMI demonstrates a solid financial foundation suitable for investment in innovative tourism development, branded experiences, or partnership ventures that can increase visitor spend and length of stay.

Targeted Market Growth Recent partnerships with regional and international entities focused on attracting travelers from the GCC region, North America, and sports enthusiasts highlight strategic market expansion efforts. Catering to these segments with customized travel products or exclusive packages could significantly boost sales opportunities across diverse customer bases.

Barbados Tourism Marketing Inc. Tech Stack

Barbados Tourism Marketing Inc. uses 8 technology products and services including Cloudflare, oEmbed, Modernizr, and more. Explore Barbados Tourism Marketing Inc.'s tech stack below.

  • Cloudflare
    Content Management System
  • oEmbed
    Dev Tools
  • Modernizr
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Windows Server
    Operating Systems
  • YouTube
    Video Players
  • Facebook
    Widgets

Barbados Tourism Marketing Inc.'s Email Address Formats

Barbados Tourism Marketing Inc. uses at least 2 format(s):
Barbados Tourism Marketing Inc. Email FormatsExamplePercentage
FirstL@visitbarbados.orgJohnD@visitbarbados.org
93%
FLast@visitbarbados.orgJDoe@visitbarbados.org
3%
Last@visitbarbados.orgDoe@visitbarbados.org
2%
FirLast@visitbarbados.orgJohDoe@visitbarbados.org
2%

Frequently Asked Questions

Where is Barbados Tourism Marketing Inc.'s headquarters located?

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Barbados Tourism Marketing Inc.'s main headquarters is located at One Barbados Place 2nd Floor Warrens, Saint Thomas Barbados. The company has employees across 4 continents, including North AmericaEuropeAfrica.

What is Barbados Tourism Marketing Inc.'s official website and social media links?

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Barbados Tourism Marketing Inc.'s official website is corporate.visitbarbados.org and has social profiles on LinkedIn.

What is Barbados Tourism Marketing Inc.'s NAICS code?

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Barbados Tourism Marketing Inc.'s NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Barbados Tourism Marketing Inc. have currently?

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As of May 2026, Barbados Tourism Marketing Inc. has approximately 151 employees across 4 continents, including North AmericaEuropeAfrica. Key team members include Chief Executive Officer: A. F.Chief Product Development Officer: M. A.Owner: T. D.. Explore Barbados Tourism Marketing Inc.'s employee directory with LeadIQ.

What industry does Barbados Tourism Marketing Inc. belong to?

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Barbados Tourism Marketing Inc. operates in the Travel Arrangements industry.

What technology does Barbados Tourism Marketing Inc. use?

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Barbados Tourism Marketing Inc.'s tech stack includes CloudflareoEmbedModernizrMoment.jsjQuery UIWindows ServerYouTubeFacebook.

What is Barbados Tourism Marketing Inc.'s email format?

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Barbados Tourism Marketing Inc.'s email format typically follows the pattern of FirstL@visitbarbados.org. Find more Barbados Tourism Marketing Inc. email formats with LeadIQ.

When was Barbados Tourism Marketing Inc. founded?

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Barbados Tourism Marketing Inc. was founded in 2014.

Barbados Tourism Marketing Inc.

Travel ArrangementsSaint Thomas, Barbados51-200 Employees

The Barbados Tourism Marketing Inc. (BTMI) functions are to promote, assist and facilitate the efficient development of tourism; to design and implement suitable marketing strategies for the effective promotion of the tourism industry; to make provision for adequate and suitable air and sea passenger transport services to and from Barbados; to encourage the establishment of amenities and facilities necessary for the proper enjoyment of Barbados as a tourist destination; to carry out market intelligence in order to inform the needs of the tourism industry.

"Our mission at the Barbados Tourism Marketing Inc. (BTMI) is to develop and execute compelling marketing strategies that tell the authentic brand story of Destination Barbados. The key to our success is our people: our employees, strategic partners, and key stakeholders – including each and every Barbadian. We all have a role to play in raising and maintaining the profile of Barbados as a premier tourist destination. In the face of economic challenges, stiffening competition and ever-evolving technology, it’s imperative that we work together to achieve our primary goals. This site serves as a hub for pertinent data, as well as recent and upcoming BTMI activities. We welcome you to peruse all of our resources and I look forward to further strengthening our relationships as we move forward."

Chief Executive Officer  |  Ms. Andrea Franklin

Section iconCompany Overview

Headquarters
One Barbados Place 2nd Floor Warrens, Saint Thomas Barbados
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Barbados Tourism Marketing Inc.'s revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Barbados Tourism Marketing Inc.'s revenue is estimated to be in the range of $100M$250M

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