Insights

Global Partnership Expansion Recent collaborations with international entities such as the PGA Tour, Dnata Travel Group, and the Bluenose Marathon demonstrate Barbados Tourism Marketing Inc.'s active efforts to broaden its global reach and attract diverse tourist segments. Leveraging these partnerships can open avenues for offering destination marketing services, sponsorships, or exclusive travel packages to expand their international footprint.

Recognition and Awards Barbados has achieved notable accolades including Best Winter Sun Destination and top Green Destination awards. These recognitions position Barbados as a premium, eco-friendly travel destination, creating opportunities to develop eco-tourism packages, sustainable travel offerings, and branded experiences aligned with their award-winning image.

Digital Engagement & Technology Utilizing a tech stack that includes cloud services, PHP, Bootstrap, and jQuery indicates a focus on digital marketing and user engagement. There is potential to offer tailored digital solutions such as website optimization, CRM integrations, or analytics tools to enhance their online presence and customer interaction strategies.

Marketing Strategy Focus BTMI's mission to develop compelling marketing campaigns centered around authentic brand storytelling suggests an ongoing need for creative content production, influencer marketing, and multimedia campaigns. Service providers specializing in content creation or innovative marketing solutions can align with their strategic objectives.

Market Trends and Growth The company's strategic partnerships with regional and international entities aim to tap into specific markets such as the GCC and North America. This signals opportunities for market-specific travel products, tailored promotional campaigns, and partnership-driven initiatives to increase visitor numbers from targeted regions.

Similar companies to Barbados Tourism Marketing Inc.

Barbados Tourism Marketing Inc. Tech Stack

Barbados Tourism Marketing Inc. uses 8 technology products and services including Cloudflare, oEmbed, Modernizr, and more. Explore Barbados Tourism Marketing Inc.'s tech stack below.

  • Cloudflare
    Content Management System
  • oEmbed
    Dev Tools
  • Modernizr
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Windows Server
    Operating Systems
  • YouTube
    Video Players
  • Facebook
    Widgets

Barbados Tourism Marketing Inc.'s Email Address Formats

Barbados Tourism Marketing Inc. uses at least 1 format(s):
Barbados Tourism Marketing Inc. Email FormatsExamplePercentage
FirstL@visitbarbados.orgJohnD@visitbarbados.org
92%
FLast@visitbarbados.orgJDoe@visitbarbados.org
4%
Last@visitbarbados.orgDoe@visitbarbados.org
2%
FirLast@visitbarbados.orgJohDoe@visitbarbados.org
2%

Frequently Asked Questions

Where is Barbados Tourism Marketing Inc.'s headquarters located?

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Barbados Tourism Marketing Inc.'s main headquarters is located at 2nd Floor One Barbados Place, Warrens, St. Michael, Barbados. W.I. BB12001, BB. The company has employees across 3 continents, including North AmericaEuropeSouth America.

What is Barbados Tourism Marketing Inc.'s official website and social media links?

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Barbados Tourism Marketing Inc.'s official website is visitbarbados.org and has social profiles on LinkedIn.

What is Barbados Tourism Marketing Inc.'s NAICS code?

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Barbados Tourism Marketing Inc.'s NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Barbados Tourism Marketing Inc. have currently?

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As of October 2025, Barbados Tourism Marketing Inc. has approximately 141 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Chief Executive Officer: A. F.Chief Financial Officer: C. H.Chief Product Development Officer: M. A.. Explore Barbados Tourism Marketing Inc.'s employee directory with LeadIQ.

What industry does Barbados Tourism Marketing Inc. belong to?

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Barbados Tourism Marketing Inc. operates in the Travel Arrangements industry.

What technology does Barbados Tourism Marketing Inc. use?

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Barbados Tourism Marketing Inc.'s tech stack includes CloudflareoEmbedModernizrMoment.jsjQuery UIWindows ServerYouTubeFacebook.

What is Barbados Tourism Marketing Inc.'s email format?

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Barbados Tourism Marketing Inc.'s email format typically follows the pattern of FirstL@visitbarbados.org. Find more Barbados Tourism Marketing Inc. email formats with LeadIQ.

When was Barbados Tourism Marketing Inc. founded?

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Barbados Tourism Marketing Inc. was founded in 2014.
Barbados Tourism Marketing Inc.

Barbados Tourism Marketing Inc.

Travel ArrangementsBarbados51-200 Employees

The Barbados Tourism Marketing Inc. (BTMI) functions are to promote, assist and facilitate the efficient development of tourism; to design and implement suitable marketing strategies for the effective promotion of the tourism industry; to make provision for adequate and suitable air and sea passenger transport services to and from Barbados; to encourage the establishment of amenities and facilities necessary for the proper enjoyment of Barbados as a tourist destination; to carry out market intelligence in order to inform the needs of the tourism industry.

"Our mission at the Barbados Tourism Marketing Inc. (BTMI) is to develop and execute compelling marketing strategies that tell the authentic brand story of Destination Barbados. The key to our success is our people: our employees, strategic partners, and key stakeholders – including each and every Barbadian. We all have a role to play in raising and maintaining the profile of Barbados as a premier tourist destination. In the face of economic challenges, stiffening competition and ever-evolving technology, it’s imperative that we work together to achieve our primary goals. This site serves as a hub for pertinent data, as well as recent and upcoming BTMI activities. We welcome you to peruse all of our resources and I look forward to further strengthening our relationships as we move forward."

Chief Executive Officer  |  Ms. Andrea Franklin

Section iconCompany Overview

Headquarters
2nd Floor One Barbados Place, Warrens, St. Michael, Barbados. W.I. BB12001, BB
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Barbados Tourism Marketing Inc.'s revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Barbados Tourism Marketing Inc.'s revenue is estimated to be in the range of $100M$250M

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