Charlotte Market Expansion Leverage Barefoot and Company's established Charlotte metro footprint and turnkey capabilities to win more remodeling and new build projects across the Greater Charlotte area. Target local builders and homeowners who value a single source for glass, doors and hardware.

BFS Channel Advantage Tap into the Builders First Source network for broader product access and co bidding opportunities. Position Barefoot as the preferred turnkey glass and hardware supplier for BFS led contractor projects in residential renovations and light commercial builds.

Digital Sales Enablement Leverage the existing tech stack to drive targeted outreach. Use LinkedIn for account based marketing, DocuSign for fast contracts, and HubSpot Analytics to track engagement and velocity with builders, remodelers and homeowners.

Quality and Sustainability Differentiate on NHQ certification and the company’s long standing reputation. Promote premium product offerings and warranties aligned with sustainability goals to win higher margin projects with builders and homeowners.

Turnkey Service Growth Capitalize on turnkey installation and service capabilities to secure repeat business. Expand maintenance programs and after install support to capture ongoing revenue from existing customers and attract developers with ongoing renovation cycles.