Strong Local Presence Barefoot and Company has been serving the Greater Charlotte Area since 1971, establishing a deep regional footprint in North and South Carolina. This longstanding local presence offers opportunities for targeted expansion and the potential to cross-sell new specialty products and services to existing clients in the residential and commercial building sectors.

Reputable Industry Recognition The company's receipt of awards such as the 2017 Top Workplaces and 2012 Contractor of the Year highlights its strong reputation and industry credibility. These accolades can be leveraged in marketing efforts to attract new clients and reinforce trust with potential partners seeking reliable specialty product suppliers.

Diversified Product Portfolio As a turnkey supplier of a wide range of building products including shower doors, mirrors, windows, and hardware, Barefoot and Company serves multiple high-demand categories within the construction industry. There are sales opportunities in expanding product offerings or bundling services to meet the comprehensive needs of remodelers, homeowners, and builders in expanding markets.

Established Market Niche With revenue estimated between $25 million and $50 million and a dedicated focus on specialty building products, the company occupies a strong niche. Business development efforts can target expanding the customer base in adjacent geographic markets or catering to larger construction projects seeking reliable, certified suppliers.

Digital Engagement Potential Utilizing a tech stack that includes HubSpot, social media, and analytics indicates an openness to digital marketing and outreach. Accelerating online engagement and lead generation strategies could unlock new sales channels, especially with homeowners and remodelers increasingly sourcing products through digital platforms.