Sustainability Focus Gaiam's wellness and fitness services align well with the current market trend towards sustainable and eco-friendly products. Highlighting Gaiam's commitment to environmental consciousness can be a strong selling point, especially to customers seeking sustainable lifestyle brands.

Technology Integration With a tech stack that includes platforms like Rakuten Advertising and Facebook Pixel, Gaiam demonstrates a commitment to leveraging advanced marketing technologies. Sales teams can emphasize Gaiam's tech-savvy approach to engaging customers and driving conversions through targeted digital strategies.

Market Differentiation In a competitive landscape alongside companies like lululemon and Fabletics, Gaiam stands out as a unique brand focusing on yoga and fitness lifestyle. Highlighting this differentiation in sales pitches can appeal to customers looking for alternatives to mainstream athletic wear companies.

Expansion Opportunities Gaiam's revenue falling in the range of $10M - 50M positions it as a company with growth potential. Sales development representatives can explore expansion opportunities by targeting new customer segments or introducing Gaiam's products to untapped markets.

Employee Engagement With a sizeable workforce of 201-500 employees, Gaiam's commitment to employee well-being and engagement can be a selling point. Highlighting the company's positive work culture and values can resonate with corporate clients looking to partner with socially responsible brands.