Expanding Product Line Gaiam recently launched the Gaiam Restore Trigger Point Massage Ball, indicating an interest in diversifying their wellness product offerings. This presents an opportunity to offer complementary massage and recovery tools, targeting retail and e-commerce channels seeking to expand their fitness accessory inventory.

Strategic Partnerships Collaborations with brands like Oregon Scientific suggest Gaiam values partnerships to enhance its product ecosystem. Developing co-branded wellness tech and lifestyle products could open new sales channels and strengthen their presence in the personal electronics and fitness markets.

Digital Engagement Focus Gaiam actively uses digital platforms including demandware and Crazy Egg, highlighting a digital-first approach. Offering tailored e-commerce solutions, digital marketing services, or exclusive online wellness content could align well with their current technology stack and drive sales.