New Product Launches Gaiam Inc. has recently launched the Gaiam Restore Trigger Point Massage Ball, showcasing a commitment to innovative wellness products. This presents a sales opportunity to introduce this new offering to customers seeking self-massage and pain relief solutions.

Partnership Expansion The partnership with Oregon Scientific Inc. to introduce a full line of wellness products signifies a growth in distribution channels. Sales development reps can capitalize on this by exploring new retail avenues and presenting Gaiam products to a wider audience.

Technology Integration With a tech stack including tools like BigCommerce and FingerprintJS, Gaiam demonstrates a tech-savvy approach. Sales teams can leverage this by emphasizing features like secure online shopping experiences and easy-to-navigate product catalogs to attract digital-first customers.

Market Expansion Gaiam's expansion initiatives, such as the launch of Yoga Studio and partnerships with key players like Katich Breads, indicate a focus on reaching diverse customer segments. Sales development professionals can target these new markets by tailoring pitches to specific customer needs and preferences.

Competitive Differentiation In a market with similar wellness and fitness companies, Gaiam stands out with its unique offerings and brand ethos. Sales reps can highlight Gaiam's distinctive value proposition, such as its focus on accessible yoga products and lifestyle media, to differentiate from competitors and attract conscious consumers.