Wellness Product Launch Gaiam recently launched the Gaiam Restore Trigger Point Massage Ball, showcasing a commitment to innovative wellness products. This new offering presents a sales opportunity to promote Gaiam's focus on holistic well-being.

Partnership Expansion The partnership with Oregon Scientific resulted in a line of wellness products, emphasizing a collaborative approach to health solutions. Leveraging this partnership in sales efforts can capitalize on the combined expertise and product offerings of both companies.

Yoga App Update The update to the Yoga Studio app signifies Gaiam's dedication to enhancing user experience and staying current with technology trends. Utilizing this updated app as a selling point can attract tech-savvy customers seeking modern and user-friendly fitness solutions.

Market Positioning Gaiam's launch of Yoga Studio and partnership with Katich Breads demonstrate a strong position in the yoga and wellness market. Leveraging these milestones in sales pitches can highlight Gaiam's established presence and expertise in the industry.

Competitive Insights By comparing Gaiam's employee size, revenue range, and partnerships with similar companies like prAna and Manduka, sales teams can identify competitive advantages and unique selling points to differentiate Gaiam's offerings in the wellness and fitness services sector.