Industry niche Target chemical manufacturing firms with small to mid-market size seeking external technical services, training, and consulting. Barnett’s positioning as a service-focused provider can be aligned with procurement needs for specialized microscopy, materials characterization, and process optimization.

Tech stack leverage Leverage partnerships with analytics and marketing tools (Google Ads, Ahrefs, LinkedIn Insight Tag, Mailgun) to generate demand for training and consulting offerings. Propose a co-marketing approach with complementary equipment or materials suppliers to expand reach.

Thought leadership Capitalize on appearances at microscopy and photonics events (M&M Conference, SPIE PhotonicsWest, Analitica) to secure speaking slots or sponsored demonstrations. Use event attendance to create targeted outreach to attendees who are decision-makers in labs and process development.

Growth potential Operating with revenue under one million and a lean team presents a cost-effective entry point for onboarding enterprise-style services through scalable training programs, online modules, and select consulting engagements for process improvement and compliance.

Cross-sell opportunities Identify prospects who require ongoing technical support, lab optimization, and data analysis; offer bundled services that combine technical consulting, training, and digital enablement (CRM enablement via Microsoft 365, payments via Stripe) to deepen customer relationships and incentivize multi-year engagements.