Broad Audience Barrett-Jackson draws hundreds of thousands of attendees at auctions across Scottsdale, Palm Beach, Columbus, and Las Vegas, with millions more tuning in via FYI, HISTORY, and the All the Cars All the Time livestream. This broad audience and media reach creates a compelling platform for sponsorships, premium exhibitor programs, experiential activations, and licensed lifestyle merchandise that resonate with luxury and automotive brands.

Strategic Partnerships Recent partnerships with GM Defense, Chevrolet, FlyAirshare, TapKat and Sanderson Ford underscore Barrett-Jackson’s appeal as a collaborative platform for co branded campaigns and charitable initiatives. Opportunities include joint vehicle demonstrations or exclusive auction lots, cause marketing through African Parks and Heart Walk programs, and corporate sponsorships that align with mobility, technology, and conservation themes.

Media & Tech With a strong media and tech footprint including live broadcasts on television and a robust livestream, there is potential to monetize digital distribution through exclusive rights, targeted on site and online advertising, and data driven marketing packages for automotive brands. Barrett-Jackson can also offer data insights, digital content licensing, and branded experiences that extend the auction experience beyond the event.

Financial Scale Financial scale and name recognition support high value sponsorship tiers and premium consignor partnerships, enabling opportunities with luxury automakers, aftermarket brands, finance and insurance providers, and travel partners. The company can monetize exclusive auction appearances, high end VIP experiences, and cross sell services to manufacturers seeking brand storytelling through premier collector car events.

Event Footprint The event footprint spans major markets with flagship events in Scottsdale, Palm Beach, Columbus, and Las Vegas, plus community and sponsorship activities such as the official pace car sponsorship for the Phoenix Heart Walk. This ecosystem offers hospitality packages, influencer activations, and CSR aligned campaigns that can broaden sponsor reach and drive donor engagement.