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Strategic Acquisitions Basepaws was recently acquired by Zoetis Inc., a leading animal health company, signaling potential for cross-selling opportunities with Zoetis' existing customer base and leveraging Zoetis' extensive distribution networks.

Product Diversification With the launch of new DNA tests for dogs and cats, Basepaws has expanded its product portfolio, presenting an opportunity to tap into the growing pet genetics market and attract new customers seeking comprehensive genetic insights for their pets.

Direct-to-Consumer Trend Basepaws' move towards direct-to-consumer sales channels, such as launching D2C DNA tests on their website and Amazon, aligns with the increasing preference for online shopping, offering a convenient option for customers to access pet genetic testing services.

Industry Partnerships The introduction of genetic screening tools for veterinary teams demonstrates Basepaws' commitment to collaborating with industry professionals. Establishing strategic partnerships with veterinarians can open up avenues for bulk sales and B2B collaborations.

Market Differentiation Basepaws' focus on pet genetics and health risk assessment distinguishes it from competitors, offering a unique selling proposition that can resonate with pet owners looking for personalized insights into their pets' health and wellness.

Similar companies to Basepaws

Basepaws Tech Stack

Basepaws uses 8 technology products and services including AWIN, Mixpanel, Magento, and more. Explore Basepaws's tech stack below.

AWIN
Affiliate Advertising Networks
Mixpanel
Analytics
Magento
E-commerce
Microsoft Dynamics
Enterprise Resource Planning
Microsoft
Miscellaneous
PHP
Programming Languages
Trello
Project Management
AddShoppers
Widgets

Media & News

Basepaws's Email Address Formats

Basepaws uses at least 1 format(s):

Basepaws Email Formats	Example	Percentage
First@basepaws.com	John@basepaws.com	35%
First.Last@basepaws.com	John.Doe@basepaws.com	15%
First@basepaws.com	John@basepaws.com	35%
First.Last@basepaws.com	John.Doe@basepaws.com	15%

Frequently Asked Questions

Where is Basepaws's headquarters located?

Basepaws's main headquarters is located at 1820 W Carson Blvd Suite 202-315 Torrance, California 90501-2858 US. The company has employees across 3 continents, including North AmericaSouth AmericaEurope.

What is Basepaws's official website and social media links?

Basepaws's official website is basepaws.com and has social profiles on LinkedIn.

How much revenue does Basepaws generate?

As of September 2024, Basepaws's annual revenue reached $3.8M.

What is Basepaws's SIC code NAICS code?

Basepaws's SIC code is 8733 - Noncommercial Research Organizations NAICS code is 541714 - Research and Development in Biotechnology (except Nanobiotechnology).

How many employees does Basepaws have currently?

As of September 2024, Basepaws has approximately 46 employees across 3 continents, including North AmericaSouth AmericaEurope. Key team members include Chief Operating Officer: D. K.Head Of Engineering: S. G.Head Of Growth: R. H.. Explore Basepaws's employee directory with LeadIQ.

What industry does Basepaws belong to?

Basepaws operates in the Biotechnology Research industry.

What technology does Basepaws use?

Basepaws's tech stack includes AWINMixpanelMagentoMicrosoft DynamicsMicrosoftPHPTrelloAddShoppers.

What is Basepaws's email format?

Basepaws's email format typically follows the pattern of . Find more Basepaws email formats with LeadIQ.

When was Basepaws founded?

Basepaws was founded in 2017.

Basepaws

Basepaws

Biotechnology ResearchCalifornia, United States11-50 Employees

Basepaws is a petcare genetics company that builds early detection health risk tests based on genetic and microbiome data. Basepaws is committed to companion animal health research, and it has the world’s first at-home genetic testing platform for cats. Founded in 2017 by Anna Skaya, the company is based in Los Angeles, CA. 

On June 22, 2022, Zoetis Inc. (NYSE:ZTS) announced the completion of its acquisition of Basepaws. The acquisition was first announced on June 7th, and the financial terms of the transaction were not disclosed. 

“The addition of Basepaws will enhance our portfolio in the precision animal health space and inform our future pipeline of petcare innovations. Working together, we can continue to provide veterinarians and pet owners with more comprehensive ways to proactively manage the health, wellness and quality of care for their animals.” - said Zoetis CEO Kristin Peck.

Company Overview

Headquarters: 1820 W Carson Blvd Suite 202-315 Torrance, California 90501-2858 US
Website: basepaws.com
SIC Code: 8733 - Noncommercial Research Organizations
NAICS Code: 541714 - Research and Development in Biotechnology (except Nanobiotechnology)
Founded: 2017
Employees: 11-50

Media & News

Funding & Financials

$10M
Basepaws's revenue is in the range of $10M

Funding & Financials

$10M
Basepaws's revenue is in the range of $10M

Company Leadership

D. K.
Chief Operating Officer
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S. G.
Head Of Engineering
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R. H.
Head Of Growth
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D. K.
Head Of Product - Cats
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K. W.
Evp, Head Of Vet Strategy & Ops
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Employee Directory

T. H.
Amazon & Ecommerce Marketplace Manager
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P. P.
Lifecycle Marketing Manager
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N. S.
Growth Marketing Manager- Expansion/New Initiatives
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K. J.
Social Media Manager
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D. L.
Lead Software Engineer
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