Global Expansion Furla's recent expansions into new markets such as Cairo, Egypt, and Venetian Macao present opportunities for sales growth through establishing more brand presence and leveraging local customer bases in these regions.

Celebrity Endorsement Partnering with high-profile brand ambassadors, like Chinese celebrity Karry Wang, can drive sales by increasing brand visibility, attracting new demographics, and creating buzz around Furla's products.

Strategic Advertising Furla's well-received advertising campaigns, such as 'Italian Moments' and 'Giardino all’italiana,' showcase the brand's unique style and storytelling, providing opportunities to capitalize on consumer interest and drive sales.

Tech Optimization Utilizing a diverse tech stack including Facebook Pixel, Snowplow, and Google Analytics, Furla can gather valuable consumer data insights, optimize marketing strategies, and enhance customer engagement to boost sales.

Competitive Positioning By understanding the market landscape with similar companies like SANDRO and The Kooples, Furla can identify competitive advantages, differentiate its offerings, and tailor sales approaches to capture market share effectively.