Global Presence Furla has a strong global presence, with operations in 100 countries and over 450 single-brand shops located on prestigious international shopping streets. This widespread reach offers diverse sales opportunities for expanding market share.

Innovative Advertising Campaigns Furla continuously launches innovative advertising campaigns like 'Italian Moments,' 'Furla Colors,' and 'Giardino all’italiana.' Leveraging these creative campaigns can help generate buzz, attract new customers, and drive sales growth.

New Brand Ambassador The appointment of Chinese actor and singer Karry Wang as Furla's new brand ambassador represents a strategic move to diversify the brand's appeal. Leveraging Wang's influence can open up sales opportunities to a broader demographic, especially in the Asian market.

Recent Expansion Furla's recent expansion includes opening a new location in Venetian Macao, indicating a commitment to growing market presence. This expansion presents a prime opportunity for targeted sales strategies to capitalize on the new market and increase revenue.

Creative Director Change With the exit of Alberto Camerlengo and potential subsequent changes in creative leadership, there's an opportunity to align sales strategies with incoming talent. Adapting sales approaches to new creative directions can rejuvenate brand appeal and drive fresh customer interest.