SMB IT focus Target small businesses and local government clients with tailored IT services such as technical support, cloud services, security, and infrastructure design to expand Baxter IT Consulting Services' footprint beyond the current mid-market perception.

Recurring Revenue Leverage managed services and ongoing security monitoring as a path to predictable recurring revenue, emphasizing cost-effective solutions for 11-50 employee organizations that can scale with growth.

Security Differentiator Highlight managed security services and Sucuri-based protections to address increasing cyber threats in local government and small business sectors, offering bundled security with cloud and compliance features.

Local Government Growth Position Baxter IT as a trusted local government tech partner by showcasing project management, infrastructure design, and reliability to win government tenders and long-term contracts.

Tech Stack Enablement Cross-sell around Microsoft 365, cloud services, and connectivity with OCR-ready documentation and deployment services, leveraging existing tech stack to accelerate new client onboarding.