SMB Cloud Enablement Target Baxter IT Consulting Services as a small business IT partner to upsell cloud services, migrations to Microsoft 365, and secure cloud backup solutions to improve efficiency and resilience for their clients.

Security & Compliance Emphasize managed security services and ongoing threat monitoring for local government and small businesses, leveraging their existing Security Services offering to expand managed detection and incident response engagements.

Managed Infrastructure Position end-to-end infrastructure design, cabling, and project management as an ongoing managed services model, converting one-time projects into recurring revenue through monitored environments and proactive optimization.

Government Focus Highlight tailored solutions for local government needs such as compliant data handling, secure communications, and scalable IT architectures to win longer-term contracts and larger deals within municipal networks.

Growth Benchmarking Leverage their revenue band and growth potential to propose scalable IT service packages that align with mid-market budgets, while offering referenceable case studies and ROI analytics to accelerate deal closing.