Cost-saving potential Baymard has launched a cost-savings calculator, signaling a strong interest in quantifying ROI and efficiency gains for clients. This creates an opening to position UX research as a driver of measurable cost reductions and invite prospects to benchmark their current UX spend against Baymard benchmarks.

UX benchmarking expansion The regular release of UX benchmarks across multiple verticals (flight booking, apparel, vitamins, European retail) demonstrates ongoing content-driven engagement with UX decision-makers. This provides opportunities to upsell: offer tailored benchmarks for a prospect’s industry and leverage benchmark insights to justify broader UX research engagement.

Enterprise reach Baymard’s research is trusted by over 3,000 companies and 17,000+ UX professionals, including 71% of Fortune 500 e-commerce players. This credential can be used to target large enterprises with high-budget UX initiatives seeking validated, industry-specific insights to accelerate decision-making.

Product ecosystem Recent launches such as the Figma plugin and a dedicated YouTube channel indicate a growing product ecosystem and easier access to practical UX assets. This opens doors for bundling services with plug-ins, adoption programs, and content-driven trials to drive new client adoption.

Market positioning With a mid-size team (51-200) and a clear focus on ROI and decision confidence in UX outcomes, Baymard is well positioned to offer premium, research-backed UX optimization services to mid-market and enterprise clients seeking credible, data-driven UX improvements.