Strong Industry Presence Baymard Institute has established itself as a key resource in UX research with over 3,000 client companies, including a significant portion of Fortune 500 e-commerce giants, indicating high market trust and a broad potential for expanding service offerings.

Expanding Benchmark Offerings Recent launches of UX benchmarks across diverse sectors such as vitamins, European retail, airline booking, apparel, and food delivery reveal ongoing product development and opportunities to upsell tailored research solutions to clients in these trending verticals.

Technology Integration Baymard’s use of prominent tech stacks like Vercel, Adobe Fonts, and Nginx, complemented by their Figma plugin, presents avenues for partnership with tools used by UX professionals, enhancing their platform’s integration and appeal to design teams.

Content Expansion The recent YouTube channel launch signals a strategy to increase brand engagement and thought leadership, which can be leveraged to introduce new research services or educational offerings to existing and new target segments.

Financial Opportunity With annual revenues estimated between one and ten million dollars and a large enterprise client base, there are significant upselling opportunities around advanced benchmarking, custom research, and consulting services to enhance client ROI and retention.