Insights

Strong Market Presence Beautyblender has secured a prominent position in the personal care industry with a consistently awarded flagship product, the original pink sponge, earning 15 Allure Best of Beauty awards. This recognition enhances brand credibility and presents opportunities for upselling related premium or limited-edition collections.

Innovation and Expansion The launch of the Shapeshifter collection featuring color-changing and eco-friendly products indicates a focus on innovative, eco-conscious offerings, appealing to environmentally aware consumers. There is potential to expand this innovation into new product lines or sustainable packaging solutions to meet growing consumer demand.

Targeted Collaborations Partnership with organizations like the Pittsburgh Knights esports team demonstrates a willingness to tap into niche markets and lifestyle segments. Expanding strategic brand collaborations could open additional sales channels and enhance brand visibility among diverse customer bases.

Sustainability Focus Development of sustainable packaging solutions and eco-friendly product lines reflect a commitment to environmental responsibility. This creates opportunities to connect with retailers, distributors, and consumers prioritizing eco-conscious products, opening doors for new distribution partnerships.

Digital Engagement and Data Usage The deployment of advanced digital tools such as Google Tag Manager and Klaviyo suggests strong capability in targeted digital marketing. Leveraging this data-driven approach can optimize customer outreach, personalize marketing campaigns, and boost sales through targeted promotions.

Beautyblender Tech Stack

Beautyblender uses 8 technology products and services including C3.js, jsDelivr, oEmbed, and more. Explore Beautyblender's tech stack below.

  • C3.js
    Charting
  • jsDelivr
    Content Delivery Network
  • oEmbed
    Dev Tools
  • Emotion
    Javascript Frameworks
  • Underscore.js
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • X-XSS-Protection
    Security
  • Google Tag Manager
    Tag Management

Media & News

Beautyblender's Email Address Formats

Beautyblender uses at least 1 format(s):
Beautyblender Email FormatsExamplePercentage
First.Last@beautyblender.comJohn.Doe@beautyblender.com
96%
Last@beautyblender.comDoe@beautyblender.com
2%
FLast@beautyblender.comJDoe@beautyblender.com
1%
Last.First@beautyblender.comDoe.John@beautyblender.com
1%

Frequently Asked Questions

What is Beautyblender's phone number?

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You can contact Beautyblender's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Beautyblender's official website and social media links?

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Beautyblender's official website is beautyblender.com and has social profiles on LinkedInCrunchbase.

What is Beautyblender's SIC code NAICS code?

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Beautyblender's SIC code is 7231 - Beauty Shops NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Beautyblender have currently?

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As of December 2025, Beautyblender has approximately 68 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Coo: C. B.President: A. T.Head Of Education: M. A.. Explore Beautyblender's employee directory with LeadIQ.

What industry does Beautyblender belong to?

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Beautyblender operates in the Personal Care Product Manufacturing industry.

What technology does Beautyblender use?

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Beautyblender's tech stack includes C3.jsjsDelivroEmbedEmotionUnderscore.jsKlaviyoX-XSS-ProtectionGoogle Tag Manager.

What is Beautyblender's email format?

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Beautyblender's email format typically follows the pattern of First.Last@beautyblender.com. Find more Beautyblender email formats with LeadIQ.

When was Beautyblender founded?

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Beautyblender was founded in 2003.

Beautyblender

Personal Care Product ManufacturingPennsylvania, United States51-200 Employees

Rea Ann Silva’s experience spans a 20-year journey as one of the most sought-after Hollywood makeup artists in the industry. As the creative force behind beautyblender, she single-handedly changed the beauty game. 
 
The beautyblender concept came to Rea Ann while she was the Department Head of one of the first TV shows shot in hi-definition. Rea Ann handled the constant touch-ups with her hand-cut, edgeless sponges to mimic the seamless look of airbrushing. Soon, every celebrity that sat in Rea Ann’s chair wanted their own hand-cut sponge; thus creating the original edgeless sponge. Beautyblender quickly became the secret on set that had every pro talking.
 
Today, the category-creator holds countless beauty awards and is beloved by both makeup aficionados and newbies as the go-to tool for achieving a perfectly blended complexion. As Beautyblender expands, we continue to innovate easy-to-use products that require minimal efforts yet offer maximum results.

Section iconCompany Overview

Phone number
SIC Code
7231 - Beauty Shops
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2003
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Beautyblender's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Beautyblender's revenue is estimated to be in the range of $25M$50M

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