Data Driven Platform BeerBoard's patented digital platform captures real-time data on ordering, inventory and payments through a single dashboard, enabling operators to make data-driven decisions and drive revenue uplift. With a footprint that includes leading independent groups and national chains, there is a clear opportunity to expand analytics offerings to more operators and to distributors for category management and promotional optimization.

Brand Distributor Leverage BeerBoard already partners with major brands and distributors such as Anheuser-Busch, Molson Coors, Constellation Brands and Heineken, and recently linked with Mark Anthony Brands. This network provides a strong opportunity to upsell data insights and promotional analytics to additional brand teams and to coordinate joint marketing initiatives with distributors.

Platform Integrations The company has deployed integrations with GoTab and works with multiple distributors and craft brands through partnerships with Eagle Rock Distributing, Craft Standard, BrewDog and Deschutes. There is potential to extend integrations with more POS, payments and ordering platforms to become the central data hub for operators.

Enterprise Prospecting BeerBoard’s experience managing a substantial alcohol program for large operators and multi-unit brands positions it well to target enterprise-scale venues seeking centralized analytics and oversight of ordering, inventory and payments.

Event Driven Opportunities Recent coverage around event related volume dynamics such as major sports events highlights an opportunity to offer event-driven campaign analytics and promotional support to venues and brands looking to optimize on-premise sales during peak occasions.