Local Visibility Capitalize on the company's Bethel, CT focus by boosting local search presence, optimizing the Google Business Profile, and creating service-area pages to drive more tire service inquiries.

Online Sales & Booking Add online tire sales and appointment booking to convert website visits into booked services, with real-time inventory visibility and convenient pickup/install options to scale a lean team.

Tech Modernization Rationalize the tech stack by migrating from DNN to a modern CMS or e-commerce platform to improve maintainability, security, and mobile performance, while enabling easier content updates.

Data-Driven Marketing Leverage existing GTM and analytics tooling to implement GA4 migration, conversion funnels, and automation for targeted remarketing, capturing more local tire customers.

Security & Performance Enhance resilience and user experience by expanding Cloudflare capabilities with WAF rules, bot protection, edge caching, and proactive monitoring to minimize downtime and protect revenue.