Market leadership Benchmark is a long-standing IT services and Xerox-focused solutions provider with a track record of industry recognition and a broad geographic reach across Texas, New Mexico, Oklahoma, Nebraska, and Iowa. This positions the company as a credible, multi-state partner for organizations seeking managed print services and office technology adoption.

Strategic partnerships As the largest Xerox Platinum Dealer in the region, Benchmark has established deep alignment with Xerox, enabling access to co-branded offerings, favorable pricing, and priority support. This suggests sales opportunities with existing Xerox account holders and organizations evaluating managed print services or fleet refreshes.

Recognition & credibility A history of awards and Elite Dealer status reinforces trust with potential buyers. This credibility can help in outreach to mid-market and enterprise clients seeking proven MSPs for print management, document workflow, and technology modernization projects.

Technology ecosystem Benchmark's tech stack shows experience with cloud, CRM, helpdesk, analytics, and content management tools. Combined with partnerships like Square 9, there are cross-sell opportunities into digital transformation initiatives, including workflow automation and process optimization.

Growth and expansion With a broad regional footprint and a seasoned leadership team, Benchmark is positioned to pursue expansion-led projects, managed services contracts, and scalable print, security, and IT offerings across multiple counties, creating opportunities for denting total cost of ownership for growing businesses.