Growth footprint Benchmark operates across more than 100 counties in Texas, New Mexico, Oklahoma, Nebraska, and Iowa with multiple regional offices. This indicates a broad geographic sales opportunity for cross-sell of Xerox and managed print services to mid-market and enterprise customers in diverse markets.

XP leadership As the largest Xerox Platinum Dealer in the region and a top Xerox sales agency multiple times nationally, Benchmark has deep brand alignment and a proven track record. This offers a compelling value proposition for Xerox-centric bundles and MSP offerings to potential clients seeking Brand+MPS credibility.

Finance health With reported revenue in the 25-50 million range and a seasoned leadership team plus 70+ specialized staff, Benchmark demonstrates scalable operations and capacity to handle large deals, enabling conversations around managed print, fleet optimization, and workflow automation for growing firms.

Awards credibility A history of industry recognition including Elite Dealer awards, ethical practice honors, and Blue Ribbon small business accolades enhances trust with prospects in regulated or governance-conscious industries, aiding outbound outreach to healthcare, education, and government-adjacent segments.

Technology partnerships Recent alliances and tech stack signals—Square 9 for business process software, a dedicated help desk, and strong emphasis on managed print services—point to opportunities in workflow digitization, document management, and MSP-led IT services for office environments.