Growing Acquisition Following its acquisition by View Map Link LLC in February 2024, Benchmark Maps is poised for expanded distribution channels and increased market presence, presenting opportunities to offer complementary mapping and geographic information services to a broader customer base.

Niche Market Focus Specializing in award-winning maps and atlases of the American West with detailed outdoor recreation information, Benchmark Maps caters to outdoor enthusiasts, adventure planners, and travel agencies, creating sales opportunities within the outdoor recreation and travel markets.

Broaden Distribution Partnerships like the recent Baja Atlas distribution agreement indicate potential for additional collaborations or licensing deals with outdoor gear retailers, travel companies, and regional tourism boards looking for high-quality, specialized mapping products.

Digital Presence & Technology Utilizing platforms like Shopify and advanced web technologies suggests an opportunity to leverage e-commerce enhancements, digital marketing, and data-driven sales strategies to increase customer engagement and online sales of their mapping products.

Market Expansion With competitors ranging from larger firms like Rand McNally and AllTrails, Benchmark Maps can target niche segments such as outdoor adventurers, geographic educators, and regional tourism initiatives, emphasizing the unique cartographic quality and field-checked detail of its products to differentiate itself.