Decentralized culture Leverage BTS’s decentralized, entrepreneurially driven model and flat organizational structure to position IT services that emphasize rapid decision making, customized solutions, and close client collaboration for faster time-to-value.

Security and UX Highlight capabilities in delivering secure, user-focused IT solutions using a stack that includes Cloudflare, Windows Server, and .NET IIS to address clients seeking reliable performance, protection, and modern user experiences.

Mid-market strength Target mid-market enterprises with revenue in the hundreds of millions range, where BTS’s scale, flexible engagement models, and heritage brand alignment can compete with larger firms on value, speed, and personal attention.

Cloud and analytics Position offerings around cloud-enabled solutions, CDN optimization, analytics-driven insights (Google Analytics), and scalable infrastructure to support digital transformation and data-driven decision making.

Growth opportunities Capitalize on potential cross-sell within the Berkley ecosystem by aligning BTS services with the broader W. R. Berkley Corporation’s risk management, underwriting tech needs, and shared services for integrated solutions.