AI and Assurance Zensar recently launched ZenseAI.AssureAI, an AI assurance and quality engineering offering. This presents a cross-sell opportunity to clients adopting AI and ML, including generative and agentic AI, who need governance, monitoring, and lifecycle testing.

Global Delivery Growth With over 10,000 employees across 30+ locations including Princeton, Seattle, and Belgrade, Zensar is expanding its engineering footprint. This enables multi-location delivery and nearshore/offshore scaling for large digital programs, appealing to enterprises seeking flexible delivery models.

RPG Group Backing As part of the RPG Group, Zensar benefits from strong corporate backing and diverse industrial exposure. This enhances credibility for large-scale transformations and cross-industry partnerships, aiding new client acquisition in IT services and consulting.

Experience-Led Value Zensar emphasizes an experience-led approach from design to engineering to engagement. There is a sales angle to position end-to-end digital experience modernization, including UX-led modernization, platform uplift, and scale-ready product engineering.

Serbia Delivery Expansion Opening a technology delivery center in Belgrade signals geographic expansion and cost-competitive engineering capacity. This can be leveraged to target European clients seeking nearshore capabilities, localized delivery, and diverse talent pools.