Strategic Partnerships BetMGM has been actively forming strategic partnerships with key industry players like Pariplay Ltd., the Kansas City Chiefs, and the Sports Betting Alliance. Leveraging these partnerships can lead to potential cross-selling opportunities and entry into new markets.

Product Innovation With the launch of its mobile app offering a seamless gaming experience combining sports wagering and casino games, BetMGM has demonstrated a commitment to product innovation. This can be highlighted as a unique selling point to attract tech-savvy customers looking for an engaging gaming platform.

Market Visibility BetMGM's sponsorship and participation in high-profile events like the NASCAR Xfinity Series and partnerships with renowned sports teams such as the Kansas City Chiefs enhance its market visibility. Leveraging these associations can create sales opportunities by tapping into the fanbase of these sports entities.

Exclusive Access As the exclusive operator with access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses, BetMGM holds a unique position in the market. This exclusivity factor can be leveraged to attract customers seeking premium and diverse gaming options.

Financial Standing With a revenue range of $100 million to $1 billion, BetMGM showcases solid financial health. This signals stability and strength, making it an attractive partner for businesses looking for long-term collaborations or investors seeking opportunities in a robust gaming company.