Insights

Global Market Presence Betsson Group operates across multiple continents, including Europe, South America, North America, and Central Asia, offering opportunities for international expansion and localized marketing solutions tailored to diverse markets.

Diverse Brand Portfolio With over 20 brands such as Betsson, Betsafe, Nordicbet, and Casinoeuro, there is potential to develop targeted marketing strategies and content customization to enhance customer engagement and retention for each brand.

Technology Integration Betsson leverages a sophisticated technology stack including cloud platforms, analytics tools, and AI, indicating opportunities for providing advanced tech solutions like data analytics, cybersecurity, or AI-driven marketing automation.

Recent Innovation Focus Their recent partnerships for jackpot technology and international awards suggest a focus on innovation and promotional activities, offering prospects for collaboration in game development, promotional platforms, or event sponsorship solutions.

Regulatory and Responsible Gaming As a licensed and compliant operator committed to responsible gaming, Betsson could be a valuable partner for solutions in compliance management, responsible gaming tools, and stakeholder engagement functionalities.

Similar companies to Betsson Group

Betsson Group Tech Stack

Betsson Group uses 8 technology products and services including Veeam, Qlik, SurveyMonkey, and more. Explore Betsson Group's tech stack below.

  • Veeam
    Backup And Recovery
  • Qlik
    Business Intelligence
  • SurveyMonkey
    Customer Feedback Management
  • Kandji
    Enterprise Mobility Management
  • OpenAI
    Generative Ai
  • Google Cloud
    Infrastructure As A Service
  • Microsoft Azure
    Platform As A Service
  • Google Search Console
    Web Analytics

Media & News

Betsson Group's Email Address Formats

Betsson Group uses at least 1 format(s):
Betsson Group Email FormatsExamplePercentage
First.Last@betssongroup.comJohn.Doe@betssongroup.com
94%
F.Last@betssongroup.comJ.Doe@betssongroup.com
3%
First.Middle@betssongroup.comJohn.Michael@betssongroup.com
2%
FirstLast@betssongroup.comJohnDoe@betssongroup.com
1%

Frequently Asked Questions

Where is Betsson Group's headquarters located?

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Betsson Group's main headquarters is located at Betsson Experience Centre, Ta’ Xbiex Seafront Ta’ Xbiex, XBX 1027, MT. The company has employees across 6 continents, including EuropeSouth AmericaNorth America.

What is Betsson Group's official website and social media links?

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Betsson Group's official website is betssongroup.com and has social profiles on LinkedInCrunchbase.

What is Betsson Group's NAICS code?

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Betsson Group's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Betsson Group have currently?

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As of October 2025, Betsson Group has approximately 2.6K employees across 6 continents, including EuropeSouth AmericaNorth America. Key team members include Chief Information Security Officer: D. T.Chief Operating Officer: A. D.Chief Product Officer: R. S.. Explore Betsson Group's employee directory with LeadIQ.

What industry does Betsson Group belong to?

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Betsson Group operates in the Entertainment Providers industry.

What technology does Betsson Group use?

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Betsson Group's tech stack includes VeeamQlikSurveyMonkeyKandjiOpenAIGoogle CloudMicrosoft AzureGoogle Search Console.

What is Betsson Group's email format?

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Betsson Group's email format typically follows the pattern of First.Last@betssongroup.com. Find more Betsson Group email formats with LeadIQ.

How much funding has Betsson Group raised to date?

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As of October 2025, Betsson Group has raised $80M in funding. The last funding round occurred on Sep 06, 2023 for $80M.

When was Betsson Group founded?

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Betsson Group was founded in 1963.
Betsson Group

Betsson Group

Entertainment ProvidersMalta1001-5000 Employees

From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".

Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America,  and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience. 

Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).

Section iconCompany Overview

Headquarters
Betsson Experience Centre, Ta’ Xbiex Seafront Ta’ Xbiex, XBX 1027, MT
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
1963
Employees
1001-5000

Section iconFunding & Financials

  • $80M

    Betsson Group has raised a total of $80M of funding over 2 rounds. Their latest funding round was raised on Sep 06, 2023 in the amount of $80M.

  • $250M$500M

    Betsson Group's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $80M

    Betsson Group has raised a total of $80M of funding over 2 rounds. Their latest funding round was raised on Sep 06, 2023 in the amount of $80M.

  • $250M$500M

    Betsson Group's revenue is estimated to be in the range of $250M$500M

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