Insights

Global Expansion Betsson Group operates in over 22 countries across Europe, South America, North America, and Central Asia, highlighting opportunities for international technology solutions, localized marketing, and compliance support tailored to diverse regulatory environments.

Technological Leadership With a robust tech stack including Google Cloud, Microsoft Azure, OpenAI, and proprietary platforms, Betsson demonstrates openness to innovative solutions like AI, data analytics, and cloud services to enhance customer experience and operational efficiency.

Sustainability & Responsibility The company's initiatives in sustainability, community engagement, and responsible gaming—such as launching hydroponic terraces and receiving ESG awards—present opportunities for partnership in CSR, ESG reporting tools, and responsible gaming technologies.

Industry Recognition Recipient of multiple awards and nominations for innovation, responsibility, and content quality, Betsson’s active engagement in industry events suggests potential for collaboration on cutting-edge gaming content, marketing innovations, and event sponsorships.

Market Position & Growth With revenues between $250M and $500M and a significant employee base, Betsson’s steady growth and market presence in a competitive industry make it an attractive partner for advanced analytics, customer engagement platforms, and scalable operational solutions to support expansion.

Similar companies to Betsson Group

Betsson Group Tech Stack

Betsson Group uses 8 technology products and services including Veeam, Qlik, SurveyMonkey, and more. Explore Betsson Group's tech stack below.

  • Veeam
    Backup And Recovery
  • Qlik
    Business Intelligence
  • SurveyMonkey
    Customer Feedback Management
  • Kandji
    Enterprise Mobility Management
  • OpenAI
    Generative Ai
  • Google Cloud
    Infrastructure As A Service
  • Microsoft Azure
    Platform As A Service
  • Google Search Console
    Web Analytics

Media & News

Betsson Group's Email Address Formats

Betsson Group uses at least 1 format(s):
Betsson Group Email FormatsExamplePercentage
First.Last@betssongroup.comJohn.Doe@betssongroup.com
93%
F.Last@betssongroup.comJ.Doe@betssongroup.com
4%
First.Middle@betssongroup.comJohn.Michael@betssongroup.com
2%
FirstLast@betssongroup.comJohnDoe@betssongroup.com
1%

Frequently Asked Questions

What is Betsson Group's official website and social media links?

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Betsson Group's official website is betssongroup.com and has social profiles on LinkedInCrunchbase.

What is Betsson Group's NAICS code?

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Betsson Group's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Betsson Group have currently?

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As of December 2025, Betsson Group has approximately 2.6K employees across 6 continents, including EuropeSouth AmericaNorth America. Key team members include Ceo: J. S.Cco & Cmo: R. H.Cfo Operations: K. S.. Explore Betsson Group's employee directory with LeadIQ.

What industry does Betsson Group belong to?

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Betsson Group operates in the Entertainment Providers industry.

What technology does Betsson Group use?

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Betsson Group's tech stack includes VeeamQlikSurveyMonkeyKandjiOpenAIGoogle CloudMicrosoft AzureGoogle Search Console.

What is Betsson Group's email format?

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Betsson Group's email format typically follows the pattern of First.Last@betssongroup.com. Find more Betsson Group email formats with LeadIQ.

How much funding has Betsson Group raised to date?

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As of December 2025, Betsson Group has raised $80M in funding. The last funding round occurred on Sep 06, 2023 for $80M.

When was Betsson Group founded?

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Betsson Group was founded in 1963.

Betsson Group

Entertainment ProvidersTa’ Xbiex, Malta1001-5000 Employees

From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".

Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America,  and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience. 

Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).

Section iconCompany Overview

NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
1963
Employees
1001-5000

Section iconFunding & Financials

  • $80M

    Betsson Group has raised a total of $80M of funding over 2 rounds. Their latest funding round was raised on Sep 06, 2023 in the amount of $80M.

  • $250M$500M

    Betsson Group's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $80M

    Betsson Group has raised a total of $80M of funding over 2 rounds. Their latest funding round was raised on Sep 06, 2023 in the amount of $80M.

  • $250M$500M

    Betsson Group's revenue is estimated to be in the range of $250M$500M

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