Niche Market Focus Better Baseball specializes in high-end baseball and softball equipment within the Atlanta area, presenting an opportunity to upsell premium and customized sporting goods tailored to serious amateur and semi-professional players.

E-commerce Expansion With an established online presence through their website, there is potential to leverage digital marketing strategies and expand online product offerings to reach a broader customer base beyond the local market.

Mid-Sized Growth Potential Operating with a modest team of 11-50 employees and revenue between 1M and 10M, Better Baseball is positioned for targeted expansion, especially by introducing new product lines or specialized equipment for growing youth and adult leagues.

Technology Utilization Utilizing modern tools like Microsoft 365, RequireJS, and Tailwind CSS indicates openness to digital solutions, enabling streamlined operations and targeted marketing campaigns to boost sales and customer engagement.

Competitive Positioning Compared to large retail chains and specialized sports stores, Better Baseball’s local presence and niche focus can be emphasized in marketing efforts to attract dedicated baseball and softball enthusiasts seeking personalized service and expert advice.