Better Collective

Software DevelopmentCapital Region of Denmark, Denmark1001-5000 Employees

Better Collective is a digital sports media group operating a strong portfolio of national and global sports media brands. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide.

Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Since our inception, we have undergone substantial growth, driven by successful acquisitions to realize our vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, and dual listed on Nasdaq in Stockholm and Copenhagen, Better Collective operates globally with more than 20 offices around the world.

At its core, Better Collective covers a vast range of sports that spans from the most popular leagues such as the Premier League and NFL to niche competitions. With our media brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news as well as expert insights and tips into the latest and upcoming sports events. 

Our wide range of content engages a sports audience of more than 400 million visits each month across our portfolio of national and international sports media brands. These brands include Action Network, HLTV, Playmaker HQ, VegasInsider and FUTBIN - just to name a few. 

We have a dream team of highly talented employees with a unique set of digital capabilities and a strong track record in attracting and driving sports fans to our sports media. In combination with engaging content offerings, we are able to build and grow a strong and loyal audience across our brands. 

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