Insights

Brand Ecosystem Scale Better Collective operates a House of Brands across sports media, betting media and esports communities, attracting a global audience with hundreds of millions of visits monthly. This breadth enables cross brand advertising, affiliate partnerships and bundled sponsorships to maximize client reach.

AI Betting Expansion The launch of the AI betting solution Playbook in Brazil signals a strategic move into AI driven content and tooling. This creates opportunities to offer localized AI powered analytics, data feeds and integration services to monetize new regional markets.

Growth and Leadership Shifts Recent revenue growth and leadership changes suggest a period of strategic realignment, presenting openings for enterprise partnerships, long term sponsorship deals and advisory services as the partner ecosystem evolves.

Tech and Data Edge A sophisticated tech stack including Prebid, Microsoft Clarity, DynamoDB, Experian, SQS, SciPy, Smadex and RxJS demonstrates strong programmatic, analytics and data capabilities. This enables opportunities for data enrichment, audience insights, identity solutions and customized advertising tech offerings.

Global Content Leverage With a diverse portfolio of brands and content formats spanning videos, podcasts and editorial across major leagues, there are abundant sponsorships, branded content and cross market advertising opportunities for advertisers seeking multi market impact.

Better Collective Tech Stack

Better Collective uses 8 technology products and services including SciPy, Experian, Prebid, and more. Explore Better Collective's tech stack below.

  • SciPy
    Advanced Analytics And Data Science
  • Experian
    Advanced Analytics And Data Science
  • Prebid
    Advertising
  • Microsoft Clarity
    Analytics
  • Amazon Simple Queue Service
    Communications Technology
  • Amazon DynamoDB
    Database
  • Smadex
    Demand Side Platforms
  • RxJS
    Javascript Frameworks

Media & News

Better Collective's Email Address Formats

Better Collective uses at least 1 format(s):
Better Collective Email FormatsExamplePercentage
FLast@bettercollective.comJDoe@bettercollective.com
90%
First.Last@bettercollective.comJohn.Doe@bettercollective.com
4%
First@bettercollective.comJohn@bettercollective.com
4%
FirstLast@bettercollective.comJohnDoe@bettercollective.com
2%

Frequently Asked Questions

Where is Better Collective's headquarters located?

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Better Collective's main headquarters is located at 28 Sankt Annæ Plads Copenhagen, Hovedstaden 1250 Denmark. The company has employees across 6 continents, including EuropeNorth AmericaSouth America.

What is Better Collective's phone number?

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You can contact Better Collective's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Better Collective's official website and social media links?

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Better Collective's official website is bettercollective.com and has social profiles on LinkedIn.

What is Better Collective's SIC code NAICS code?

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Better Collective's SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 51 - Information.

How many employees does Better Collective have currently?

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As of May 2026, Better Collective has approximately 1.9K employees across 6 continents, including EuropeNorth AmericaSouth America. Key team members include Ceo Better Collective South America: S. H.Cmo South America: M. L.Cro Manager: M. S.. Explore Better Collective's employee directory with LeadIQ.

What industry does Better Collective belong to?

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Better Collective operates in the Technology, Information and Media industry.

What technology does Better Collective use?

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Better Collective's tech stack includes SciPyExperianPrebidMicrosoft ClarityAmazon Simple Queue ServiceAmazon DynamoDBSmadexRxJS.

What is Better Collective's email format?

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Better Collective's email format typically follows the pattern of FLast@bettercollective.com. Find more Better Collective email formats with LeadIQ.

Better Collective

Technology, Information and MediaHovedstaden, Denmark1001-5000 Employees

Better Collective is a Denmark-incorporated technology, information and media company founded in 2004, headquartered in Copenhagen and dual-listed on Nasdaq Stockholm and Copenhagen. It operates as a digital sports media group structured as a House of Brands spanning digital sports media, sports betting media, and esports and gaming communities. The company employs between 1,001 and 5,000 people and operates globally. Its brands include HLTV, FUTBIN, Action Network, Playmaker HQ, Bolavip and AceOdds, among others, and collectively attract a monthly audience of more than 450 million visits. Growth has been driven by acquisitions as it pursues expansion in the digital sports media space.

Section iconCompany Overview

Headquarters
28 Sankt Annæ Plads Copenhagen, Hovedstaden 1250 Denmark
Phone number
SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
51 - Information
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Better Collective's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Better Collective's revenue is estimated to be in the range of $100M$250M

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