Rental portfolio Better Games Distributing Co., Inc. specializes in equipment leasing for electronics, arcade games (pinball, pool, driving games, simulators), and vending machines in select areas. This presents a sales opportunity to upsell additional arcade hardware, refreshed game catalogs, and turnkey rental packages for entertainment venues, hotels, and event spaces.

SMB market focus With 51-200 employees and annual revenue under a million dollars, the company operates in a small to mid-market segment. Target upsell pathways include scalable leasing terms, bundled maintenance, and seasonal promotions to expand their equipment footprint without heavy capex.

Tech stack leverage Current use of GoDaddy indicates an online presence that can be enhanced with digital leasing portals, online configurators for arcade and vending setups, and remote monitoring or fleet management solutions to simplify servicing and renewals.

Growth potential Limited geographic scope for vending indicates untapped regional expansion. Propose partnerships or pilot programs to deploy vending solutions and arcade titles in new markets, leveraging vendor networks and co-branded promotions.

Competitive positioning Operating alongside larger players with broad portfolios, Better Games can differentiate through flexible leasing terms, maintenance support, and a curated mix of arcade and entertainment equipment tailored to hospitality, entertainment venues, and events.