Insights

Strategic Partnership Petra Industries partnership indicates Better Houseware’s wholesale expansion channel and potential for distribution deals with large distributors to scale reach beyond current channels.

Small but Scalable With a lean team and 1M-10M revenue, there is opportunity to upsell bulk orders, volume discounts, and channel support services to grow account sizes with retailers and wholesalers.

Digital Retail Active e‑commerce stack (WordPress, Shopify, WooCommerce) and CRM/marketing tools (Klaviyo, PayPal/Venmo) suggest readiness for direct-to-consumer campaigns and data-driven upsell promotions.

Innovation Focus Product focus on space-saving organizers, sinkware, and food prep gadgets aligns with home organization trends, enabling cross-sell opportunities into kitchen remodels, dorms, and small-space living retailers.

Women‑Led Growth Fourth‑generation, women‑owned leadership can be leveraged in storytelling and partnerships with retailers and media that prioritize diverse leadership, potentially unlocking collaboration opportunities and brand prestige.

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Better Houseware Tech Stack

Better Houseware uses 8 technology products and services including WordPress, Shopify, WooCommerce, and more. Explore Better Houseware's tech stack below.

WordPress
Content Management System
Shopify
E-commerce
WooCommerce
E-commerce
Microsoft 365
Email
Klaviyo
Marketing Automation
PayPal
Payment Processing
Venmo
Payment Processing
New Relic
Real User Monitoring

Media & News

Petra Industries, Inc. partners with Better Houseware Corp..
Wholesale electronics distributor Petra Industries has announced its partnership with Better Houseware so that they may provide customers with their innovative line of houseware products.
May 24, 2022 | www.twice.com

Better Houseware's Email Address Formats

Better Houseware uses at least 1 email format:

Better Houseware Email Formats	Example	Percentage
FLast@betterhouseware.com	JDoe@betterhouseware.com	100%

Frequently Asked Questions

What is Better Houseware's phone number?

You can contact Better Houseware's main corporate office by phone at

+1-718-392-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Better Houseware's official website and social media links?

Better Houseware's official website is betterhouseware.com and has social profiles on LinkedIn.

How much revenue does Better Houseware generate?

As of September 2026, Better Houseware's annual revenue is estimated to be $1M - $10M.

What is Better Houseware's NAICS code?

Better Houseware's NAICS code is 31-33 - Manufacturing.

How many employees does Better Houseware have currently?

As of September 2026, Better Houseware has approximately 3 employees across 1 continents, including North America. Key team members include Chief Executive Officer: I. L. S., Manager: A. S. and Manager: A. W. Explore Better Houseware's employee directory with LeadIQ.

What industry does Better Houseware belong to?

Better Houseware operates in the Manufacturing industry.

What technology does Better Houseware use?

Better Houseware's tech stack includes WordPress, Shopify, WooCommerce, Microsoft 365, Klaviyo, PayPal, Venmo and New Relic.

What is Better Houseware's email format?

Better Houseware's email format typically follows the pattern of FLast@betterhouseware.com. Find more Better Houseware email formats with LeadIQ.

When was Better Houseware founded?

Better Houseware was founded in 1939.

Better Houseware

Q: What is Better Houseware's official website and social media links?

Better Houseware's official website is betterhouseware.com. Better Houseware has social profiles on LinkedIn.

Q: How many employees does Better Houseware have currently?

Better Houseware has approximately 3 employees.

Q: What technology does Better Houseware use?

Better Houseware's tech stack includes Envoy, Modernizr, X-Content-Type-Options, Bunny, X-XSS-Protection.

Q: What is Better Houseware's NAICS code?

Better Houseware's NAICS code is 31-33 (Manufacturing).

ManufacturingNew York, United States2-10 Employees

Better Houseware is a small, fourth-generation manufacturing company based in Long Island City, New York. Founded in 1939, it is now women-owned and operated. The company designs, produces, and distributes housewares focused on organization, kitchen sinkware, and food-prep accessories.

Its products target households and retailers seeking practical organization and kitchen tools. In 2022 the company announced a distribution partnership with Petra Industries to extend its reach through a wholesale network.