Small but nimble Targeted SMB to mid-market organizations seeking disaster recovery and business continuity planning. Better than Backup has a lean team and likely high churn risk for unprotected operations, presenting an opportunity to upsell comprehensive DRaaS, cloud backups, and policy-driven resilience services.

Security and compliance Leverage clients’ need for regulatory and industry-aligned risk mitigation. Position offerings around compliance-driven recovery testing, legal/regulatory impact assessments, and incident response playbooks to expand services beyond basic backups.

Tech-enabled resilience Highlight integration of cloud and on-premises infrastructure with monitoring and incident restoration capabilities. Upsell advanced monitoring, automated failover, and scalable recovery orchestration that complements existing Cloudflare, Windows Server, and .NET environments.

Digital marketing footprint The use of Cloudflare, HubSpot, Google Analytics, and forms suggests a modern online presence. Propose value-added services around digital asset protection, website uptime assurance, and rapid recovery for e-commerce and web properties to protect web revenue streams.

Growth potential Revenue in the low-to-mid seven figures indicates scope for regional or niche expansion. Propose packaged DR/BC solutions for verticals with high operational risk, plus managed services and ongoing testing engagements to build recurring revenue.