Insights

Innovative Technology Adoption Better.com’s deployment of advanced AI solutions such as Tinman and Betsy positions it as a leader in digital mortgage technology, presenting opportunities for partnerships with AI and automation providers seeking high-impact applications within mortgage and finance services.

Growing Digital Offerings The recent launch of innovative products like the Better Home Equity Card and digital token-backed mortgages indicates a customer base interested in modern, flexible financing options, creating sales potential for fintech firms offering digital payment solutions, security tools, and digital asset management services.

Strategic Market Expansion Partnerships with firms like Stripe and Coinbase demonstrate Better’s focus on expanding its services into digital and crypto-enhanced mortgage markets, signaling opportunities for vendors specializing in payment processing, blockchain technology, and fintech infrastructure to engage with a forward-looking customer.

Strong Industry Recognition Awards for innovation and being named a top employer enhance Better’s reputation as a market leader, which can be leveraged by B2B service providers looking to align with a high-profile brand for branding and credibility-building efforts.

Interest in Market Growth Better’s substantial funding of $155 million and ongoing product development initiatives indicate a firm in active growth and investment mode, creating potential sales opportunities in areas such as capital markets technology, compliance solutions, and growth-oriented fintech services tailored to scaling companies.

Better Tech Stack

Better uses 8 technology products and services including Dynamic Logic, Builder.io, SQL, and more. Explore Better's tech stack below.

  • Dynamic Logic
    Ad Verification And Optimization
  • Builder.io
    Content Management System
  • SQL
    Database
  • Amazon DynamoDB
    Database
  • Google Sign-in
    Identity Verification
  • Palo Alto Networks
    Network Security
  • New Relic
    Real User Monitoring
  • Facebook
    Widgets

Media & News

Better's Email Address Formats

Better uses at least 1 format(s):
Better Email FormatsExamplePercentage
FLast@better.comJDoe@better.com
80%
FirstL@better.comJohnD@better.com
12%
First@better.comJohn@better.com
5%
FirstLast@better.comJohnDoe@better.com
3%

Frequently Asked Questions

Where is Better's headquarters located?

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Better's main headquarters is located at 1 World Trade Center Floor 80 New York, New York United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Better's stock symbol?

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Better is a publicly traded company; the company's stock symbol is BWMX.

What is Better's official website and social media links?

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Better's official website is better.com and has social profiles on LinkedInCrunchbase.

What is Better's NAICS code?

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Better's NAICS code is 52 - Finance and Insurance.

How many employees does Better have currently?

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As of June 2026, Better has approximately 2.1K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: M. B.Chief Executive Officer & Founder: V. D.Ceo: P. X.. Explore Better's employee directory with LeadIQ.

What industry does Better belong to?

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Better operates in the Financial Services industry.

What technology does Better use?

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Better's tech stack includes Dynamic LogicBuilder.ioSQLAmazon DynamoDBGoogle Sign-inPalo Alto NetworksNew RelicFacebook.

What is Better's email format?

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Better's email format typically follows the pattern of FLast@better.com. Find more Better email formats with LeadIQ.

How much funding has Better raised to date?

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As of June 2026, Better has raised $155M in funding. The last funding round occurred on Apr 14, 2025 for $155M.

When was Better founded?

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Better was founded in 2016.

Better

Financial ServicesNew York, United States1001-5000 Employees

Better Home & Finance Holding Company (NASDAQ: BETR; BETRW) is the first AI-native mortgage and home equity finance platform, and first fintech to fund more than $100B in loan volume. Since 2016, Better has leveraged its industry-leading AI platform, Tinman®, to achieve it's mission of making homeownership cheaper, faster, and easier for all Americans. In October 2024, the company launched Betsy™, the first voice-based AI loan assistant built exclusively for the mortgage industry. 

Better won the 2025 Fintech Breakthrough Awards for Digital Mortgage Innovation, 2025 Banking Tech Award for Digital Mortgage Innovation, and was named Best Online Mortgage Lender by Forbes and Best Mortgage Lender for Affordability by WSJ in 2023, and #1 on Fortune’s Best Small and Medium Workplaces in New York.
 
Join us. 

© 2021 Better Holdco, Inc. and/or its affiliates. All rights reserved.
Home lending products offered by Better Mortgage Corporation. Better Mortgage Corporation is a direct lender. NMLS #330511. 1 World Trade Center, Floor 80, New York, NY 10007. Loans made or arranged pursuant to a California Finance Lenders Law License. Not available in all states. Equal Housing Lender. NMLS Consumer Access. Better Real Estate, LLC is a Virginia Licensed Real Estate Firm with its principal office located at 312-F East Market St., Leesburg, VA 20176. License #0266029484. Equal Housing Opportunity.Better Mortgage Corporation, Better Real Estate, LLC, Better Settlement Services, LLC and Better Cover, LLC are separate operating subsidiaries of Better Holdco, Inc. Each company is a separate legal entity operated and managed through its own management and governance structure as required by its state of incorporation, and applicable and legal and regulatory requirements. Products not available in all states.

Section iconCompany Overview

Headquarters
1 World Trade Center Floor 80 New York, New York United States
Website
better.com
Stock Symbol
BWMX
NAICS Code
52 - Finance and Insurance
Founded
2016
Employees
1001-5000

Section iconFunding & Financials

  • $155M

    Better has raised a total of $155M of funding over 9 rounds. Their latest funding round was raised on Apr 14, 2025 in the amount of $155M.

  • $1B$10B

    Better's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $155M

    Better has raised a total of $155M of funding over 9 rounds. Their latest funding round was raised on Apr 14, 2025 in the amount of $155M.

  • $1B$10B

    Better's revenue is estimated to be in the range of $1B$10B

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