Insights

Top Digital Homeownership Company Better is a digital-first homeownership company offering services including mortgage, real estate, title, and homeowners insurance, with a successful track record of funding over $100 billion in home loans. This positions Better as a top contender in the digital homeownership industry, presenting a significant sales opportunity for businesses operating in the real estate and financial services sectors.

Industry Recognition & Awards Better has been consistently recognized by prestigious institutions, such as being ranked #1 on LinkedIn’s Top Startups List, #15 on CNBC’s Disruptor 50 list, and listed on Forbes FinTech 50. Leveraging Better's esteemed reputation and industry accolades can open doors for partnership opportunities and customer acquisition for sales professionals looking to align with award-winning brands.

Recent Technological Innovations The launch of Betsy™, the first voice-based AI Loan Assistant, showcases Better's commitment to technological advancements in the US mortgage industry. Businesses offering complementary technology solutions can collaborate or integrate with Better's innovative platform, enabling sales teams to explore partnership opportunities and drive revenue growth through technology-driven engagements.

Financial Stability & Growth With reported revenues between $100 million to $1 billion and significant funding of $37 million, Better demonstrates financial stability and growth potential within the competitive landscape. Sales representatives can leverage Better's financial strength as a selling point to attract investors, nurture partnerships, and expand market presence, especially in the lucrative homeownership market.

Competitive Landscape Analysis Analyzing Better's similar companies, such as Liberty Mutual Insurance, Lemonade, and Next Insurance, provides valuable insights into the competitive landscape. Sales professionals can use this information to tailor their pitches, identify unique selling points, and differentiate Better's offerings to target specific audiences effectively, contributing to increased sales conversion rates and market penetration.

Better Tech Stack

Better uses 8 technology products and services including theTradeDesk, Blackline, AMS, and more. Explore Better's tech stack below.

  • theTradeDesk
    Advertising
  • Blackline
    Corporate Performance Management
  • AMS
    E-commerce Platforms
  • Microsoft Word
    Editors
  • React
    Javascript Frameworks
  • Gatsby
    Page Builders
  • MLS
    Realty
  • Pinterest
    Widgets

Media & News

Better's Email Address Formats

Better uses at least 1 format(s):
Better Email FormatsExamplePercentage
FLast@better.comJDoe@better.com
81%
FirstL@better.comJohnD@better.com
11%
First@better.comJohn@better.com
5%
FirstLast@better.comJohnDoe@better.com
3%

Frequently Asked Questions

Where is Better's headquarters located?

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Better's main headquarters is located at 53 Beach St Floor 3 New York, NY 10013 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Better's stock symbol?

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Better is a publicly traded company; the company's stock symbol is BETR.

What is Better's official website and social media links?

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Better's official website is better.com and has social profiles on LinkedIn.

How much revenue does Better generate?

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As of November 2024, Better's annual revenue reached $750M.

What is Better's SIC code NAICS code?

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Better's SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 811111 - General Automotive Repair.

How many employees does Better have currently?

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As of November 2024, Better has approximately 2K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Compliance Officer/General Counsel: P. T.Chief Technology Officer: B. L.Chief Accounting Officer (cao): B. F.. Explore Better's employee directory with LeadIQ.

What industry does Better belong to?

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Better operates in the Financial Services industry.

What technology does Better use?

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Better's tech stack includes theTradeDeskBlacklineAMSMicrosoft WordReactGatsbyMLSPinterest.

What is Better's email format?

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Better's email format typically follows the pattern of . Find more Better email formats with LeadIQ.

How much funding has Better raised to date?

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As of November 2024, Better has raised $37M in funding. The last funding round occurred on Aug 23, 2023 for $37M.

When was Better founded?

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Better was founded in 2016.
Better

Better

Financial ServicesNew York, United States1001-5000 Employees

Founded in 2016, Better is a digital-first homeownership company whose services include mortgage, real estate, title, and homeowners insurance. 

From its founding in 2016 through mid 2021, Better funded over $100B in home loans and provided over $25B in cumulative coverage through Better Cover and Better Settlement Services, the insurance divisions of Better. Better has raised over $400M in equity capital since inception. 

The company was ranked #1 on LinkedIn’s Top Startups List for 2021 and 2020, #1 on Fortune’s Best Small and Medium Workplaces in New York, #15 on CNBC’s Disruptor 50 2020 list, as well as being listed to Forbes FinTech 50 for 2020. For more information, follow @betterdotcom.

Join us. 

 NMLS #330511 | NMLS Access: better.ryukyu/3WJ99P8

© 2021 Better Holdco, Inc. and/or its affiliates. All rights reserved.
Home lending products offered by Better Mortgage Corporation. Better Mortgage Corporation is a direct lender. NMLS #330511. 53 Beach Street, Floor 3, New York, NY 10013. Loans made or arranged pursuant to a California Finance Lenders Law License. Not available in all states. Equal Housing Lender. NMLS Consumer Access
Better Real Estate, LLC is a Virginia Licensed Real Estate Firm with its principal office located at 312-F East Market St., Leesburg, VA 20176. License #0266029484. Equal Housing Opportunity
Better Mortgage Corporation, Better Real Estate, LLC, Better Settlement Services, LLC and Better Cover, LLC are separate operating subsidiaries of Better Holdco, Inc. Each company is a separate legal entity operated and managed through its own management and governance structure as required by its state of incorporation, and applicable and legal and regulatory requirements. Products not available in all states.

Section iconCompany Overview

Headquarters
53 Beach St Floor 3 New York, NY 10013 US
Website
better.com
SIC Code
7389 - Business Services, Not Elsewhere Classified
Stock Symbol
BETR
NAICS Code
811111 - General Automotive Repair
Founded
2016
Employees
1001-5000

Section iconFunding & Financials

  • $37M

    Better has raised a total of $37M of funding over 8 rounds. Their latest funding round was raised on Aug 23, 2023 in the amount of $37M.

  • $100M$1B

    Better's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $37M

    Better has raised a total of $37M of funding over 8 rounds. Their latest funding round was raised on Aug 23, 2023 in the amount of $37M.

  • $100M$1B

    Better's revenue is in the range of $100M$1B

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