Sports Bar Ambiance Capitalize on Between the Buns as a top local sports bar with ESPN and CNN recognition to upsell group dining, watch-party packages, and sponsored game-day events targeting Notre Dame, Purdue, IU, and Michigan fans.

Loyalty and Sponsorships Leverage their status as a Notre Dame athletics sponsor to propose co-branded promotions, campus-related events, or exclusive meal deals for fan clubs and student organizations.

Tech-Enhanced Experience Promote integrated digital experiences such as mobile ordering, loyalty apps, and in-seat or in-booth ordering optimization to improve throughput during peak sports hours and boost per-guest spend.

Local Market Focus Target Michiana and Northern Indiana markets with limited-time regional menus, partnerships with local craft brewers, and cross-promotions with nearby universities to drive foot traffic during game days.

Mid-Scale Growth With a mid-sized employee base and $1M-$10M revenue, offer scalable B2B opportunities such as corporate event catering, fundraiser partnerships, and private viewing parties for businesses seeking entertainment venues.