Veterinary Demand Target veterinarians and veterinary clinics with educational materials and pilot programs highlighting the Therapeutic Mattress as a non-surgical, non-invasive solution to arthritis and hip dysplasia in large dogs, leveraging the existing mission to improve canine quality of life.

B2B Partnerships Develop partnerships with pet insurance providers, veterinary networks, and large breed breed-focused shelters or rescue organizations to offer exclusive discounts or bundled packages, expanding reach into professional channels and clinics.

Professional Outreach Create targeted outreach to pet industry professionals and trainers who work with large breeds, offering demonstrations, certifications, and referral programs to become advocates for the OrthoMedic foam mattress.

Ecommerce Optimization Invest in optimizing Amazon Pay and Product Personalizer driven experiences to improve conversion for direct-to-consumer purchases, while leveraging Cloudflare and anti-fraud tools to safely scale online orders.

Brand Positioning Highlight the American-made OrthoMedic foam and the focus on large dogs in marketing campaigns to differentiate from general pet mattress brands, attracting owners of heavy breeds and veterinary professionals seeking credible products.