Market Reach The BIG EAST Conference spans seven major media markets, including New York, Chicago, Philadelphia, Washington, Indianapolis, Milwaukee, and Cincinnati, offering high-visibility branding opportunities for sponsors across the conference and its member schools. Leverage the current digital stack such as Google Publisher Tag and AWS to deliver targeted ads, sponsorship integrations, and data driven audience engagement. This presents a compelling case for programmatic, OTT, and cross-market promotional packages.

Events & Activations An active event calendar featuring initiatives like the Student-Athlete Well-Being Forum, National Girls and Women in Sports Day, and Media Day creates multiple sponsorship touchpoints across campuses and venues. Opportunities exist for event sponsorships, activation spaces, venue tech, and co-branded campaigns with brands aligned to sports, education, and women’s athletics.

Data & Platform The tech stack including AWS and New Relic signals mature digital properties and performance monitoring. There is opportunity to offer analytics, audience insights, site optimization, and performance dashboards to the conference and its member schools to boost engagement and advertising ROI. Consider data driven sponsorship measurement, CRM integration, and cross-platform analytics services.

Well-Being Partnerships The focus on student-athlete mental wellness and well-being programs opens doors for health tech, digital wellness platforms, and counseling service partnerships. Propose scalable programs for member universities and the conference to enhance engagement, recruitment, and academic integrity with measurable outcomes.

Revenue Growth With revenue in the 10–25 million range and a mid-sized staff, BIG EAST presents an opportunity to optimize sponsorship valuation, media rights, and bundled partnerships. Offer consulting on rights monetization, cross-market sponsorship strategies, and multi-channel campaigns spanning TV, digital, and on-campus activations to drive incremental revenue.