Insights

Expansive Product Range BikeExchange offers a comprehensive marketplace with over 900,000 products from more than 1,500 brands across five countries, presenting a vast opportunity to upsell complementary accessories, maintenance services, or premium biking gear to their active user base.

Growing Global Audience With an engaged consumer audience of over 50 million worldwide, there is significant potential to customize marketing campaigns and introduce targeted promotional offerings that cater to diverse regional preferences and increase cross-selling opportunities.

Strategic Industry Position As a leading bike marketplace competing with companies like Wiggle and Rutland Cycling, BikeExchange presents opportunities for partnership, technology integration, and exclusive product placements to deepen market penetration and expand brand collaborations.

Technology Utilization Utilizing a tech stack inclusive of Shopify, WordPress, and analytical tools, BikeExchange demonstrates an openness to innovative e-commerce solutions, enabling business development efforts around integrations, value-added services, and optimized customer experiences.

Financial Opportunity With revenues estimated between one to ten million dollars, there is potential to identify high-margin product categories or newly trending biking niches to develop targeted sales strategies that increase revenue streams and market share.

BikeExchange Tech Stack

BikeExchange uses 8 technology products and services including WordPress, MySQL, Shopify, and more. Explore BikeExchange's tech stack below.

  • WordPress
    Content Management System
  • MySQL
    Database
  • Shopify
    E-commerce
  • Google Workspace
    Email
  • Google Fonts API
    Font Scripts
  • jQuery Mobile
    Mobile Frameworks
  • TradingView
    Visualisation Software
  • FitVids.js
    Web Tools And Plugins

Media & News

BikeExchange's Email Address Formats

BikeExchange uses at least 2 format(s):
BikeExchange Email FormatsExamplePercentage
First@bikeexchange.com.auJohn@bikeexchange.com.au
91%
First.Last@bikeexchange.com.auJohn.Doe@bikeexchange.com.au
6%
Last.F@bikeexchange.com.auDoe.J@bikeexchange.com.au
3%

Frequently Asked Questions

Where is BikeExchange's headquarters located?

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BikeExchange's main headquarters is located at 101 Moray St, South Melbourne, Victoria 3205, AU. The company has employees across 5 continents, including EuropeOceaniaNorth America.

What is BikeExchange's stock symbol?

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BikeExchange is a publicly traded company; the company's stock symbol is BEX.AX.

What is BikeExchange's official website and social media links?

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BikeExchange's official website is bikeexchangegroup.com.au and has social profiles on LinkedIn.

What is BikeExchange's NAICS code?

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BikeExchange's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does BikeExchange have currently?

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As of October 2025, BikeExchange has approximately 51 employees across 5 continents, including EuropeOceaniaNorth America. Key team members include Head Director Of Ecommerce Hr Operations: J. M.Head Of Partnerships & Sales: G. B.Head Of North American Division: C. C.. Explore BikeExchange's employee directory with LeadIQ.

What industry does BikeExchange belong to?

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BikeExchange operates in the Technology, Information and Internet industry.

What technology does BikeExchange use?

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BikeExchange's tech stack includes WordPressMySQLShopifyGoogle WorkspaceGoogle Fonts APIjQuery MobileTradingViewFitVids.js.

What is BikeExchange's email format?

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BikeExchange's email format typically follows the pattern of First@bikeexchange.com.au. Find more BikeExchange email formats with LeadIQ.

When was BikeExchange founded?

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BikeExchange was founded in 2007.

BikeExchange

Technology, Information and InternetAustralia51-200 Employees

We are a world leading bike marketplace.  With over 1,500+ brands, 1600 sellers and 900,000 products in 5 countries.  

Our purpose is to fuel the passion for riding by making it easy to buy and sell. We bring together buyers with bike retailers and brands with an active consumer audience of over 50 million+ globally.

BikeExchange, we are the place where the world buys, learns, sells and rides. 
#BikeExchange #Wheretheworldrides

www.bikeexchange.com
www.bikeexchange.de
www.bikeexchange.nl
www.bikeexchange.be
www.bikeexchange.at

Section iconCompany Overview

Headquarters
101 Moray St, South Melbourne, Victoria 3205, AU
Stock Symbol
BEX.AX
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2007
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    BikeExchange's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    BikeExchange's revenue is estimated to be in the range of $1M$10M

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