Acquisition Momentum Bilendi has recently expanded through strategic acquisitions, notably the December 2024 Netquest deal, signaling an aggressive growth trajectory and a broadened data and audience reach across Iberia and Latin America. This creates cross-sell opportunities to integrate Netquest capabilities with Bilendi’s loyalty and market research solutions.

Loyalty Ecosystem With omni-channel loyalty programs like Maximiles, Tellmewhere, and Fabuleos, Bilendi already commands a sizable user base. There is potential to package bundled data and insights services to advertisers and brands seeking smarter customer engagement and incremental loyalty-driven revenue.

Niche Targeting The launch of Niche Sampling enables highly targeted surveys for small but valuable segments. This presents upsell opportunities to clients needing precise market insights, enabling premium pricing and expansion of Bilendi’s analytics offerings for specialized verticals.

Global Footprint Operating 21 offices in 18 countries with over 650 data experts positions Bilendi to offer multinational clients integrated panels and standardized methodologies. This can be leveraged to win large, global-scale studies and retain multi-region accounts.

Financial Position With revenues in the lower mid-market range and a clear growth path from acquisitions and expanded solutions, Bilendi should target mid-market to enterprise clients in need of robust data, AI-driven insights, and ethical data collection, while highlighting scalable solutions and ROI.