Innovative Product Launches BIORAY®'s recent launch of RAYZ, a naturopathic tincture line for teens, presents an opportunity to expand into the adolescent supplement market and partner with retailers focusing on youth wellness products.

Strong Market Presence With a revenue range of 10 to 25 million and a flagship line of kids supplements that ranks as the third best-selling in the US, BIORAY® demonstrates established brand recognition which can be leveraged to attract health-conscious consumers seeking natural wellness solutions.

Technology-Driven Growth Utilizing a modern tech stack including Shopify and data tracking tools like Google Tag Manager, BIORAY® is positioned to optimize its e-commerce platform for targeted marketing campaigns and personalized customer engagement.

Eco-Conscious Positioning BIORAY® emphasizes balancing nature and science with a focus on environmental sustainability, appealing to consumers prioritizing eco-friendly and health-oriented products, opening doors for partnerships with green and sustainability-focused channels.

Growth-oriented Culture The company's rapid growth driven by the entrepreneurial EOS system and a responsible, energetic team signals potential for scalability and new product development collaborations within the health and wellness sector.