Expansion into new markets Birchwood Foods has recently expanded its facilities in Norcross, Georgia, with the addition of an 80,000-square-foot manufacturing facility. This expansion presents a significant sales opportunity for Birchwood Foods to tap into the local and regional food markets in the Southern United States.

Investment in assets for growth With a $33 million investment in a new facility, Birchwood Foods is poised for growth and increased production capacity. Sales development representatives can leverage this investment to showcase Birchwood's commitment to quality and innovation, potentially attracting new clients and partnerships.

Tech-savvy operations Birchwood Foods utilizes a tech stack that includes WordPress, Microsoft SharePoint, and other advanced tools, indicating a commitment to efficiency and modern operations. This tech-savvy approach can be highlighted in sales pitches to demonstrate Birchwood's ability to meet the technological needs of clients in the rapidly evolving food industry.

Growing headcount for increased demand The increase in Birchwood Foods' headcount by 80 positions signifies a surge in production capacity and growing demand for their products. Sales development professionals can leverage this growth to showcase Birchwood's ability to meet the needs of a diverse customer base and handle large-scale orders effectively.

Competitive positioning in the billion-dollar industry Birchwood Foods operates in the same revenue bracket as industry giants like Perdue Farms, Gordon Food Service, and Tyson Foods. By highlighting Birchwood's competitive pricing, quality standards, and customer-centric approach, sales representatives can position the company as a viable and attractive alternative to these established players in the food and beverage manufacturing sector.