Market Positioning BLAST operates in the boutique fitness segment with a personalized approach, creating opportunities to upsell advanced training programs, nutritional services, or premium memberships to clients seeking tailored fitness solutions.

Digital Engagement With a robust tech stack including Google Analytics, Facebook Pixel, and YouTube, BLAST is well-positioned for targeted online marketing campaigns and ad retargeting, offering avenues to expand its digital outreach and attract new customers.

Growth Potential Having secured $2.4M in funding and generating between $1M and $10M in revenue, BLAST possesses growth potential that can be leveraged through franchise opportunities, corporate wellness partnerships, or expansion into new local markets.

Competitive Landscape Operating within a competitive environment alongside brands like F45, Orangetheory, and Peloton, BLAST can differentiate through personalized service and flexible session formats, creating opportunities for targeted sales pitches to clients of larger, less personalized brands.

Employee Engagement With a small team of up to 50 employees, there are opportunities to introduce staff training, incentivized referral programs, or new class offerings that can enhance customer retention and increase revenue per client.