Direct to Consumer Leverage Squarespace Commerce and analytics to grow direct sales of merchandise and limited releases, plus loyalty programs and email marketing to convert fans.

Regional Growth Expand wholesale and taproom partnerships across the Northwest by pursuing local bars, restaurants, and retailers with tailored promotions.

Data Driven Marketing Enhance audience insights and promotional effectiveness using Google Analytics and social integrations to optimize campaigns for new releases and seasonal events.

Scale Logistics Capitalize on the existing UPS integration to improve reliability for wholesale shipments and direct-to-consumer orders, supporting faster fulfillment for a growing partner network.

Regional Brand Position Block 15 as a signature Oregon craft brewery with local collaborations and experiential marketing to attract beer tourism and differentiate from peers.