Insights

Expanding Market Reach Bluechip Infotech's recent acquisitions and partnerships with vendors like Goodson Imports, Exclaimer, Zoom, Malwarebytes, and Allied Telesis demonstrate an ongoing effort to diversify and strengthen its product portfolio. This presents opportunities to upsell integrated solutions to existing clients and attract new customer segments seeking comprehensive IT and security services.

Security Solutions Growth The collaboration with Coro Cyber Security Ltd and partnerships with Malwarebytes indicate a strong emphasis on expanding cybersecurity offerings. Sales teams can leverage this growth trend to target SMB and education sectors with robust security packages, addressing rising market demand for cybersecurity and compliance solutions.

Leverage Distribution Network With a strategic focus on channel partnerships and localized support across Australian cities, Bluechip offers an extensive distribution network. Business development efforts can capitalize on this by offering vendors and resellers tailored marketing and training programs to accelerate product adoption in various regions.

Technology Integration Opportunities Bluechip's use of advanced technology stack tools such as Shopify, Google Tag Manager, and SEO tools suggests a focus on digital sales channels. Sales prospects can explore offering complementary digital marketing, e-commerce, and analytics solutions to help Bluechip maximize its online presence and engagement.

Market Diversification Strategy The company's focus on expanding into new markets including unified communications and over-the-counter retail channels opens doors for vendors interested in penetrating these segments. Tailored resell or OEM partnerships in these areas could provide significant growth opportunities aligned with Bluechip’s diversification initiatives.

Bluechip Infotech Tech Stack

Bluechip Infotech uses 8 technology products and services including Facebook Pixel, Google Call Conversion Tracking, Shopify, and more. Explore Bluechip Infotech's tech stack below.

  • Facebook Pixel
    Analytics
  • Google Call Conversion Tracking
    Analytics
  • Shopify
    E-commerce
  • jQuery
    Javascript Libraries
  • Priority Hints
    Performance
  • Yoast SEO
    Search Engines
  • Google Tag Manager
    Tag Management
  • Apache
    Web Servers

Media & News

Bluechip Infotech's Email Address Formats

Bluechip Infotech uses at least 1 format(s):
Bluechip Infotech Email FormatsExamplePercentage
FirstL@bluechipit.com.auJohnD@bluechipit.com.au
74%
First.Last@bluechipit.com.auJohn.Doe@bluechipit.com.au
16%
Last@bluechipit.com.auDoe@bluechipit.com.au
6%
FLast@bluechipit.com.auJDoe@bluechipit.com.au
4%

Frequently Asked Questions

Where is Bluechip Infotech's headquarters located?

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Bluechip Infotech's main headquarters is located at 97 Derby Street Silverwater, New South Wales 2128 Australia. The company has employees across 5 continents, including OceaniaAsiaAfrica.

What is Bluechip Infotech's official website and social media links?

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Bluechip Infotech's official website is bluechipit.com.au and has social profiles on LinkedIn.

What is Bluechip Infotech's NAICS code?

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Bluechip Infotech's NAICS code is 42 - Wholesale Trade.

How many employees does Bluechip Infotech have currently?

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As of February 2026, Bluechip Infotech has approximately 136 employees across 5 continents, including OceaniaAsiaAfrica. Key team members include Head Of Sales For Electronic Security And Infrastructure: M. H.Head Of Bluechip Enterprise: J. E.Marketing & Alliances Director: W. H.. Explore Bluechip Infotech's employee directory with LeadIQ.

What industry does Bluechip Infotech belong to?

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Bluechip Infotech operates in the Wholesale industry.

What technology does Bluechip Infotech use?

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Bluechip Infotech's tech stack includes Facebook PixelGoogle Call Conversion TrackingShopifyjQueryPriority HintsYoast SEOGoogle Tag ManagerApache.

What is Bluechip Infotech's email format?

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Bluechip Infotech's email format typically follows the pattern of FirstL@bluechipit.com.au. Find more Bluechip Infotech email formats with LeadIQ.

When was Bluechip Infotech founded?

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Bluechip Infotech was founded in 2000.

Bluechip Infotech

WholesaleNew South Wales, Australia51-200 Employees

Bluechip Infotech was established in 2000, focuses on delivering the latest IT products to a wide channel base while maintaining a dedicated commitment to first class service. With Australian offices in Sydney, Melbourne, Brisbane, Perth and Adelaide we are able to back our commitment to service through localised support.

The key to Bluechip's success is in our strategic implementation of the latest technology, broad access of IT channels and markets driven, highly motivated sales team. Thus we guarantee full comprehensive understanding of products and target markets allowing us to provide cost effective solutions to our partners, Bluechip Infotech has a long and successful history dealing with the SMB and Education through our channel partners. Our value is that we bring the Channel and Vendors together to provide solutions through cooperation. We are a continually evolving company that continues to work hard in its traditional distribution market to consolidate and improve its position, but one that is looking to develop new market and partnerships with customers and Vendors, locally and overseas to help growth and diversification.

Value-Added Services
We offer dedicated Sales account and Business development Managers, E-Commerce and online tools, incentive programs.
Technical Support, Training Services, POC and Installation Services Support, Marketing and Events plus Licensing Services including annuity support.

We work closely with our vendors to develop channel programs that are market specific. We engage with our partners in accreditation and training programs, and keep our resellers current with the latest technology. We run marketing programs in line with our reseller’s requirements.

Locations
Silverwater, New South Wales (Head Office)
Bayswater, Victoria
Bowen Hill, Queensland
Maylands, South Australia
North Sydney, New South Wales
Osborne Park, Western Australia

Section iconCompany Overview

Headquarters
97 Derby Street Silverwater, New South Wales 2128 Australia
NAICS Code
42 - Wholesale Trade
Founded
2000
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Bluechip Infotech's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Bluechip Infotech's revenue is estimated to be in the range of $10M$25M

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