Robust Service Portfolio BMA offers a comprehensive range of employee benefit management services including self-funded medical and dental plans, MEC and MV plans, ACA reporting, FSA/HSA/HRA administration, COBRA, telemedicine, and wellness programs, providing opportunities to upsell integrated benefit solutions to brokers and employer groups.

Recent Product Innovation The launch of the Health e360 product in 2018 demonstrates BMA's commitment to innovation in benefit administration, presenting prospects for expanding services and enhancing value for existing clients through new offerings.

Strategic Partnerships BMA's partnership with Integrated Payor Solutions to comply with transparency regulations indicates an openness to collaborative growth, which could be leveraged to introduce additional compliance, reporting, and technology services to prospects.

Technology Integration Utilization of platforms such as Shopify, YouTube, and online enrollment tools signals BMA’s focus on digital engagement, creating potential sales avenues in benefit administration software, mobile apps, and client portals.

Market Positioning Operating within a competitive landscape alongside industry giants like Blue Cross Blue Shield and UnitedHealthcare, BMA’s niche focus on customizable employee benefit plans and personalized service presents an opportunity to target midsize organizations seeking tailored benefits management.