Insights

Global Expansion Opportunities BoConcept is actively seeking multi-unit franchise partners globally, presenting a valuable opportunity for sales development representatives to explore potential partnerships and expansion of the brand's presence in new markets.

Luxury Design Recognition Recent awards like the Danish Design Award and global praise at the Luxury Lifestyle Awards position BoConcept as a brand known for exceptional design, offering a compelling selling point for sales development representatives to leverage in promoting the brand's products.

Product Collaboration Advantage Collaborations with renowned designers and the launch of exclusive collections like the Nawabari collection showcase BoConcept's commitment to unique and stylish offerings, providing a competitive edge that sales development representatives can highlight to attract design-conscious customers.

Store Expansion Strategy The opening of new locations, such as in Boca Raton, Florida, signals BoConcept's growth strategy and presents sales development representatives with opportunities to target customers in these emerging markets and drive sales through local store engagements.

Affordable Luxury Market Positioning With products priced in the 'affordable luxury' market segment, BoConcept occupies a strategic position that appeals to customers seeking high-quality design at accessible price points, providing sales development representatives with a compelling value proposition to attract a wide range of clientele.

BoConcept Tech Stack

BoConcept uses 8 technology products and services including Cloudflare Web Optimizations, Unpkg, Sitecore, and more. Explore BoConcept's tech stack below.

  • Cloudflare Web Optimizations
    Analytics
  • Unpkg
    Content Delivery Network
  • Sitecore
    Content Management System
  • Cart Functionality
    E-commerce
  • Modernizr
    Javascript Libraries
  • Polyfill
    Javascript Libraries
  • Priority Hints
    Performance
  • Cloudflare Bot Management
    Security

BoConcept's Email Address Formats

BoConcept uses at least 1 format(s):
BoConcept Email FormatsExamplePercentage
FL@boconcept.comJD@boconcept.com
54%
First.Last@boconcept.comJohn.Doe@boconcept.com
18%
Last@boconcept.comDoe@boconcept.com
17%
FirstLast@boconcept.comJohnDoe@boconcept.com
11%

Frequently Asked Questions

Where is BoConcept's headquarters located?

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BoConcept's main headquarters is located at Mørupvej 16 Herning, 7400 DK. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is BoConcept's official website and social media links?

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BoConcept's official website is boconcept.com and has social profiles on LinkedIn.

How much revenue does BoConcept generate?

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As of December 2024, BoConcept's annual revenue reached $750M.

What is BoConcept's SIC code NAICS code?

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BoConcept's SIC code is 5932 - Used Merchandise Stores NAICS code is 442110 - Furniture Stores.

How many employees does BoConcept have currently?

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As of December 2024, BoConcept has approximately 1.3K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: M. K. J.CFO: E. W.CFO: E. W.. Explore BoConcept's employee directory with LeadIQ.

What industry does BoConcept belong to?

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BoConcept operates in the Furniture and Home Furnishings Manufacturing industry.

What technology does BoConcept use?

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BoConcept's tech stack includes Cloudflare Web OptimizationsUnpkgSitecoreCart FunctionalityModernizrPolyfillPriority HintsCloudflare Bot Management.

What is BoConcept's email format?

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BoConcept's email format typically follows the pattern of . Find more BoConcept email formats with LeadIQ.

When was BoConcept founded?

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BoConcept was founded in 1952.
BoConcept

BoConcept

Furniture and Home Furnishings ManufacturingHerning, Denmark1001-5000 Employees

From Denmark to the world since 1952, BoConcept is the brand name of Denmark’s most global retail furniture chain, specializing in premium quality interior design for the urban-minded customer and creating outstanding modern and sophisticated living spaces at affordable prices. 

BoConcept's first store opened in Paris in 1993 and after 25+ years it is present in 65 countries with 300+ stores (expanding to 600+ in the next years).


LOOKING FOR MULTI-UNIT FRANCHISE PARTNERS AROUND THE WORLD

EXCITING INVESTMENT OPPORTUNITIES GLOBALLY!

BoConcept is expanding globally and looking for Franchise Partners with a Multi-unit mindset and the intention and financial capacity to invest in several stores within an agreed geographic area.


WHY JOIN BOCONCEPT FRANCHISE?

• Global brand, with an outstanding reputation and demand worldwide
• Successful business, expanding to 600+ stores in a few years
• Experienced and solid franchisor, with a unique, proven and vibrant concept
• Business concept with a quick generating cash flow model
• High turnover per square meter and high gross margin and profitability
• Unique “Interior Design Service” as a powerful tool to differentiate
• Exceptional training and support in all business areas and retailing
• High standard store opening process to help the stores perform from day 1
• Extensive Marketing, Communication & Visual Merchandising guidance and support


OUR PRODUCTS 

• Premium quality and design, priced in the "affordable luxury"​ market sweet spot 
• Modern, functional and fully coordinated product collection, allowing extensive customization 
• Collaborations with world renowned designers, creating beautiful pieces with international appeal

 
INVEST IN A SUPERIOR RETAIL FRANCHISE EXPANDING GLOBALLY

PARTNER WITH A PREMIUM LIFESTYLE DESIGN BRAND

JOIN A SUCCESSFUL BUSINESS, WITH A TOP POSITION IN THE GLOBAL FURNITURE SECTOR 


MORE INFORMATION:

• Website: www.boconcept.com/franchise
• Email: franchise@boconcept.com

Section iconCompany Overview

Headquarters
Mørupvej 16 Herning, 7400 DK
SIC Code
5932 - Used Merchandise Stores
NAICS Code
442110 - Furniture Stores
Founded
1952
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    BoConcept's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    BoConcept's revenue is in the range of $100M$1B

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