Insights

Global Expansion Opportunities BoConcept is rapidly expanding its store network across 65 countries, with plans to increase to over 600 locations in the coming years. This presents significant sales opportunities for suppliers and service providers targeting international retail expansion and supply chain optimization.

Franchise Partner Engagement The company's active pursuit of multi-unit franchise partners worldwide highlights a strong avenue for B2B collaborations, franchise development services, and retail support solutions tailored to facilitate new store openings and operations.

Innovative Design Collaborations BoConcept's partnerships with renowned designers and recent product launches like the Santiago Sideboard indicate a focus on exclusive, high-margin collections, providing opportunities for premium accessories, customization solutions, and design services that enhance retail offerings.

Digital and Technological Integration With recent partnerships like Dassault Systèmes to incorporate advanced 3D room design experiences, there is a potential for technology providers specializing in AR/VR, virtual configurators, and e-commerce enhancements to support BoConcept’s digital initiatives.

Premium Market Positioning BoConcept's positioning in the affordable luxury segment, combined with high profitability metrics and a global brand reputation, creates opportunities for brands focused on high-end furnishings, luxury lifestyle products, and bespoke interior solutions to partner or offer co-branded products.

BoConcept Tech Stack

BoConcept uses 8 technology products and services including Unpkg, Sitecore, MISP, and more. Explore BoConcept's tech stack below.

  • Unpkg
    Content Delivery Network
  • Sitecore
    Content Management System
  • MISP
    Data Security
  • Mailchimp
    Email
  • dc.js
    Javascript Graphics
  • jQuery
    Javascript Libraries
  • Wistia
    Online Video Platforms
  • Vercel
    Platform As A Service

Media & News

BoConcept's Email Address Formats

BoConcept uses at least 1 format(s):
BoConcept Email FormatsExamplePercentage
FL@boconcept.comJD@boconcept.com
55%
First.Last@boconcept.comJohn.Doe@boconcept.com
19%
Last@boconcept.comDoe@boconcept.com
15%
FirstLast@boconcept.comJohnDoe@boconcept.com
11%

Frequently Asked Questions

Where is BoConcept's headquarters located?

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BoConcept's main headquarters is located at Mørupvej 16, Herning, 7400, DK. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is BoConcept's official website and social media links?

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BoConcept's official website is boconcept.com and has social profiles on LinkedIn.

What is BoConcept's SIC code NAICS code?

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BoConcept's SIC code is 5932 - Used Merchandise Stores NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does BoConcept have currently?

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As of October 2025, BoConcept has approximately 1.3K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: M. K. J.Chief Retail Officer: K. W.Chief Marketing Officer: P. M. G.. Explore BoConcept's employee directory with LeadIQ.

What industry does BoConcept belong to?

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BoConcept operates in the Furniture and Home Furnishings Manufacturing industry.

What technology does BoConcept use?

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BoConcept's tech stack includes UnpkgSitecoreMISPMailchimpdc.jsjQueryWistiaVercel.

What is BoConcept's email format?

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BoConcept's email format typically follows the pattern of FL@boconcept.com. Find more BoConcept email formats with LeadIQ.

When was BoConcept founded?

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BoConcept was founded in 1952.
BoConcept

BoConcept

Furniture and Home Furnishings ManufacturingDenmark1001-5000 Employees

From Denmark to the world since 1952, BoConcept is the brand name of Denmark’s most global retail furniture chain, specializing in premium quality interior design for the urban-minded customer and creating outstanding modern and sophisticated living spaces at affordable prices. 

BoConcept's first store opened in Paris in 1993 and after 25+ years it is present in 65 countries with 300+ stores (expanding to 600+ in the next years).


LOOKING FOR MULTI-UNIT FRANCHISE PARTNERS AROUND THE WORLD

EXCITING INVESTMENT OPPORTUNITIES GLOBALLY!

BoConcept is expanding globally and looking for Franchise Partners with a Multi-unit mindset and the intention and financial capacity to invest in several stores within an agreed geographic area.


WHY JOIN BOCONCEPT FRANCHISE?

• Global brand, with an outstanding reputation and demand worldwide
• Successful business, expanding to 600+ stores in a few years
• Experienced and solid franchisor, with a unique, proven and vibrant concept
• Business concept with a quick generating cash flow model
• High turnover per square meter and high gross margin and profitability
• Unique “Interior Design Service” as a powerful tool to differentiate
• Exceptional training and support in all business areas and retailing
• High standard store opening process to help the stores perform from day 1
• Extensive Marketing, Communication & Visual Merchandising guidance and support


OUR PRODUCTS 

• Premium quality and design, priced in the "affordable luxury" market sweet spot 
• Modern, functional and fully coordinated product collection, allowing extensive customization 
• Collaborations with world renowned designers, creating beautiful pieces with international appeal

 
INVEST IN A SUPERIOR RETAIL FRANCHISE EXPANDING GLOBALLY

PARTNER WITH A PREMIUM LIFESTYLE DESIGN BRAND

JOIN A SUCCESSFUL BUSINESS, WITH A TOP POSITION IN THE GLOBAL FURNITURE SECTOR 


MORE INFORMATION:

• Website: www.boconcept.com/franchise
• Email: franchise@boconcept.com

Section iconCompany Overview

Headquarters
Mørupvej 16, Herning, 7400, DK
SIC Code
5932 - Used Merchandise Stores
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
1952
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    BoConcept's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    BoConcept's revenue is estimated to be in the range of $1B$10B

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