Wise Athena

Business Intelligence PlatformsTexas, United States11-50 Employees

Wise Athena is a Houston, Texas-based company in the Business Intelligence Platforms industry, located at 10370 Richmond Avenue Suite 1125, Houston, TX 77042, United States. It provides a software platform for the consumer goods sector focused on pricing and trade promotion optimization, using artificial intelligence to predict retailer sales for every SKU at any price and to assess effects such as cannibalization and price ratio changes. The platform includes features such as constraint-based predictive optimization and optimization through iterative scenarios to identify suggested pricing and promotion options. The company has received industry recognition, including a ranking by CIO Review as one of the Top 100 Most Promising BigData Solution Providers and selection by SAP for its exclusive SAP.io Foundry in Berlin. Wise Athena has released AI-driven tools and updates, including Athena for pricing and promotions, Athena 2.0, and features like Multi-buy and Daily Promotions introduced in 2023.

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